Commercial vs. Independent Content: Power and Scope

Regarding the dimension of their financial and human resources commercial media companies are at any rate much more powerful players than their independent counterparts. Still those reply with an extreme multiplicity and diversity. Today thousands of newsgroups, mailing-list and e-zines covering a wide range of issues from the environment to politics, social and human rights, culture, art and democracy are run by alternative groups.

Moreover independent content provider have started to use digital media for communication, information and co-ordination long before they were discovered by corporate interest. They regularly use the Internet and other networks to further public discourse and put up civic resistance. And in many cases are very successful with their work, as initiatives like widerst@ndMUND's (AT) co-ordination of the critics of the participation of the Freedom Party in the Austrian government via mailing-lists, an online-magazine and discussion forums, show.

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2000 A.D.

2000
Convergence of telephony, audiovisual technologies and computing

Digital technologies are used to combine previously separated communication and media systems such as telephony, audiovisual technologies and computing to new services and technologies, thus forming extensions of existing communication systems and resulting in fundamentally new communication systems. This is what is meant by today's new buzzwords "multimedia" and "convergence".

Classical dichotomies as the one of computing and telephony and traditional categorizations no longer apply, because these new services no longer fit traditional categories.

Convergence and Regulatory Institutions

Digital technology permits the integration of telecommunications with computing and audiovisual technologies. New services that extend existing communication systems emerge. The convergence of communication and media systems corresponds to a convergence of corporations. Recently, America Online, the world's largest online service provider, merged with Time Warner, the world's largest media corporation. For such corporations the classical approach to regulation - separate institutions regulate separate markets - is no longer appropriate, because the institutions' activities necessarily overlap. The current challenges posed to these institutions are not solely due to the convergence of communication and media systems made possible by digital technologies; they are also due to the liberalization and internationalization of the electronic communications sector. For regulation to be successful, new categorizations and supranational agreements are needed.
For further information on this issue see Natascha Just and Michael Latzer, The European Policy Response to Convergence with Special Consideration of Competition Policy and Market Power Control, http://www.soe.oeaw.ac.at/workpap.htm or http://www.soe.oeaw.ac.at/WP01JustLatzer.doc.

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1940s - Early 1950s: First Generation Computers

Probably the most important contributor concerning the theoretical basis for the digital computers that were developed in the 1940s was Alan Turing, an English mathematician and logician. In 1936 he created the Turing machine, which was originally conceived as a mathematical tool that could infallibly recognize undecidable propositions. Although he instead proved that there cannot exist any universal method of determination, Turing's machine represented an idealized mathematical model that reduced the logical structure of any computing device to its essentials. His basic scheme of an input/output device, memory, and central processing unit became the basis for all subsequent digital computers.

The onset of the Second World War led to an increased funding for computer projects, which hastened technical progress, as governments sought to develop computers to exploit their potential strategic importance.

By 1941 the German engineer Konrad Zuse had developed a computer, the Z3, to design airplanes and missiles. Two years later the British completed a secret code-breaking computer called Colossus to decode German messages and by 1944 the Harvard engineer Howard H. Aiken had produced an all-electronic calculator, whose purpose was to create ballistic charts for the U.S. Navy.

Also spurred by the war the Electronic Numerical Integrator and Computer (ENIAC), a general-purpose computer, was produced by a partnership between the U.S. government and the University of Pennsylvania (1943). Consisting of 18.000 vacuum tubes, 70.000 resistors and 5 million soldered joints, the computer was such a massive piece of machinery (floor space: 1,000 square feet) that it consumed 160 kilowatts of electrical power, enough energy to dim lights in an entire section of a bigger town.

Concepts in computer design that remained central to computer engineering for the next 40 years were developed by the Hungarian-American mathematician John von Neumann in the mid-1940s. By 1945 he created the Electronic Discrete Variable Automatic Computer (EDVAC) with a memory to hold both a stored program as well as data. The key element of the Neumann architecture was the central processing unit (CPU), which allowed all computer functions to be coordinated through a single source. One of the first commercially available computers to take advantage of the development of the CPU was the UNIVAC I (1951). Both the U.S. Census bureau and General Electric owned UNIVACs (Universal Automatic Computer).

Characteristic for first generation computers was the fact, that instructions were made-to-order for the specific task for which the computer was to be used. Each computer had a different binary-coded program called a machine language that told it how to operate. Therefore computers were difficult to program and limited in versatility and speed. Another feature of early computers was that they used vacuum tubes and magnetic drums for storage.

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Virtual cartels, oligopolistic structures

Global networks require global technical standards ensuring the compatibility of systems. Being able to define such standards makes a corporation extremely powerful. And it requires the suspension of competitive practices. Competition is relegated to the symbolic realm. Diversity and pluralism become the victims of the globalisation of baroque sameness.

The ICT market is dominated by incomplete competition aimed at short-term market domination. In a very short time, new ideas can turn into best-selling technologies. Innovation cycles are extremely short. But today's state-of-the-art products are embryonic trash.

    According to the Computer and Communications Industry Association, Microsoft is trying to aggressively take over the network market. This would mean that AT&T would control 70 % of all long distance phone calls and 60 % of cable connections.



    AOL and Yahoo are lone leaders in the provider market. AOL has 21 million subscribers in 100 countries. In a single month, AOL registers 94 million visits. Two thirds of all US internet users visited Yahoo in December 1999.



    The world's 13 biggest internet providers are all American.



    AOL and Microsoft have concluded a strategic cross-promotion deal. In the US, the AOL icon is installed on every Windows desktop. AOL has also concluded a strategic alliance with Coca Cola.


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Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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The Big Five of Commercial Media

After a number of mergers and acquisitions five powerful media conglomerates lead the world's content production and distribution. They operate on an international basis with subsidiaries all around the globe and engage in every imaginable kind of media industry.

Table: The World's Leading Media Companies

Media Company

1998 Revenues

(in US$)

Property/Corporate Information

AOL Time Warner (US)

26,838.000.000*

http://www.timewarner.com/corp/about/timewarnerinc/corporate/index.html

Disney (US)

22,976.000.000

http://www.disney.com

Bertelsmann (GER)

16,389.000.000

http://www.bertelsmann.com/facts/report/report.cfm

News Corporation (AUS)

12,841.000.000

http://www.newscorp.com/public/cor/cor_m.htm

Viacom (US)

12,100.000.000

http://www.viacom.com/global.tin



(* Revenues of Time Warner only (merger with AOL took place in January 2000)

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Beautiful bodies

However, artificial beings need not be invisible or look like Arnold Schwarzenegger in "Terminator". "My dream would be to create an artificial man that does not look like a robot but like a beautiful, graceful human being. The artificial man should be beautiful". Nadia Thalman's hopes for beautiful robots may become reality in the work of MIRALab, a research laboratory attached to the University of Geneva dedicated to realistic modelling of human functionalities. The laboratory has produced an artificial Marylyn Monroe showing just how beautiful artificial creatures can be, and there is a biography featuring details of her career and her - however virtual - love life. Yet beautiful creatures have been made before, at leas on the movie screen. Frank-N-furter, the protagonist of the Rocky Horror picture show ("I've been making a man / with blond hair and a tan / and he is good for relieving my /tension) did set remakrable esthetic standards.

While in Hindu mythology, avatars are bodies chosen by gods for their representation on earth, often animals such as swans or horses, the avatars populating cyberspace have a different function. The cyber bodies of real people, often 3 dimensional images of creatures whose aesthetics reflects both the tastes prevalent in the entertainment and advertising industries as the state of art in visual representation.

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Napoleon

Napoleon I. (1769-1821) was French King from 1804-1815.
He is regarded as the master of propaganda and disinformation of his time. Not only did he play his game with his own people but also with all European nations. And it worked as long as he managed to keep up his propaganda and the image of the winner.
Part of his already nearly commercial ads was that his name's "N" was painted everywhere.
Napoleon understood the fact that people believe what they want to believe - and he gave them images and stories to believe. He was extraordinary good in black propaganda.
Censorship was an element of his politics, accompanied by a tremendous amount of positive images about himself.
But his enemies - like the British - used him as a negative image, the reincarnation of the evil (a strategy still very popular in the Gulf-War and the Kosovo-War) (see Taylor, Munitions of the Mind p. 156/157).

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MIRALab

MIRALab is a research laboratory attached to the University of Geneva. Its motto is "where research meets creativity". MIRAlab's objective is to model human functionalities, such as movement or facial expression, in a realistic way.

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SOA

The U.S.-Army School of Americas (= SOA) is based in Fort Benning (Georgia); it trains Latin American and U.S. soldiers in the working-field of counter-insurgency. Some of the nearly 60.000 SOA-Graduates have been responsible for many of the worst human rights abuses and crimes in Latin America. The list of famous dictators and murderers who went through the education of that institution is tremendous. In 1996 the U.S.-Government that always tried to deny the tasks of SOA, had to admit its work - but never closed it.

For more information see the website of SOA-Watch: http://www.soaw.org

http://www.soaw.org/
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Archbishop Oscar Arnulfo Romero

Archbishop Oscar Arnulfo Romero († 1980) was elected archbishop because he was very conservative. But when he saw how more and more priests and definitely innocent people were murdered, he changed his attitudes and became one of the sharpest critics of the government. He gave shelter to those in danger, never stopped talking against violence and his Sunday sermons on the radio where moments to tell the truth to the Salvadorians, also mentioning the names of the disappeared or killed persons. As Romero got extremely popular and dangerous for the population he was killed by death squads, while reading a sermon.

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Fuzzy logic

A superset of Boolean logic (George Boole) introduced by Lotfi Zadeh in the 1960s as a means to model the uncertainty of natural language. Fuzzy logic is a type of logic that recognizes more than simple true and false values. It represents a departure from classical two-valued sets and logic, that use "soft" linguistic (e.g. large, small, hot, cold, warm) system variables and a continuous range of truth values in the interval [0,1], rather than strict binary (true or false) decisions and assignments.

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Virtual Marylin Monroe

This is the story of the virtual Marylyn Monroe created by MRALab in Switzerland. The biography features her personal and professional stories. This being the biography of a virtual being, it does not end with the present and includes, instead, a chapter on her destiny.

http://www.miralab.unige.ch/MARILYN/VIRTUAL/virtual.html

http://www.miralab.unige.ch/MARILYN/VIRTUAL/v...
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Enigma Machine

The Enigma Encryption Machine was famous for its insecurities as for the security that it gave to German ciphers. It was broken, first by the Poles in the 1930s, then by the British in World War II.

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John von Neumann

b. December 3, 1903, Budapest, Hungary
d. February 8, 1957, Washington, D.C., U.S.

Mathematician who made important contributions in quantum physics, logic, meteorology, and computer science. His theory of games had a significant influence upon economics. In computer theory, von Neumann did much of the pioneering work in logical design, in the problem of obtaining reliable answers from a machine with unreliable components, the function of "memory," machine imitation of "randomness," and the problem of constructing automata that can reproduce their own kind.

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