The public relations industry, the same as advertising, is concentrated in the hands of few dominant firms. Still, the striking element about corporate public relations is that PR firms are tightly related to advertising companies. Nine out of the ten biggest international PR agencies have close ties with the advertising industry. Also, looking at the largest acquisitions involving U.S. PR firms from 1997 to 1999 it is apparent that money coming from advertising agencies has played an important role.
Table: Top 10 PR Firms 1998
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With many PR agencies sold to advertising companies, the advertising industry's influence further increases; enabling them to offer their clients not only advertising services, but also know-how in marketing, public opinion, crisis and issues management and political lobbying.
Table: Acquisition of PR Agencies (1997 - 1999)
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Source: Odwyerpr.com.
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Global networks require global technical standards ensuring the compatibility of systems. Being able to define such standards makes a corporation extremely powerful. And it requires the suspension of competitive practices. Competition is relegated to the symbolic realm. Diversity and pluralism become the victims of the globalisation of baroque sameness.
The ICT market is dominated by incomplete competition aimed at short-term market domination. In a very short time, new ideas can turn into best-selling technologies. Innovation cycles are extremely short. But today's state-of-the-art products are embryonic trash.
- According to the Computer and Communications Industry Association,
- The world's 13 biggest internet providers are all American.
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Although Web advertising becomes a significant portion of marketing budgets, advertisers are still unsure on how to unlock the potential of the Internet. Current findings show that:
- Consumer brands spend only a fraction of their advertising budget on on-line advertising.
- Technology companies spend five times more on advertising in the WWW.
- While banner campaigns are still popular, there is no standardized solution for on-line advertising.
- Ad pricing is based on CPM (costs per 1.000 visitors), rather than on results.
- Personalized targeting has not yet taken hold. Instead advertisers mainly target on content.
At the moment three dominant models are used for Internet advertising:
Destination Sites: They use entertainment, high production values and information to pull users in and bring them back again.
Micro Sites: Content sites or networks host small clusters of brand pages.
Banner Campaigns: Those include other forms of Web advertising like sponsorships.
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Realizing that he'd need to lower costs
The use of interchangeable parts meant making the individual pieces of the car the same every time. Therefore the machines had to be improved, but once they were adjusted, they could be operated by a low-skilled laborer. To reduce the time workers spent moving around Ford refined the flow of work in the manner that as one task was finished another began, with minimum time spent in set-up. Furthermore he divided the labor by breaking the assembly of the legendary Model T in 84 distinct steps.
Putting all those findings together in 1913 Ford installed the first moving
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Kevin Warwick at the University of Reading works on implant technologies which could enhance or modify functions of the limbs and the brain, or bring back functionalities lost, for example, in an accident or as a consequence of a stroke. Implants are also used for identification in "intelligent buildings" where they serve to control "personnel flows". However, the real potential of electronic implants seems to lie in the field of electronic drugs. The basics of the brain computer interface are already explored, and there are now efforts to electronically modify the function of the mind. Large software and IT companies are sponsoring this research which could result in the commercialisation of electronic drugs, functioning as anti-depressants, pain killers and the like. Evidently, the same technologies can also be used as narcotic drugs or to modify people's behaviour. The functioning of body and mind can be adapted to pre-defined principles and ideals, their autonomous existence reduced and subjected to direct outside control.
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1971 IBM's work on the Lucifer cipher and the work of the NSA lead to the U.S. Data Encryption Standard (=
1976
1977/78 the
1984 Congress passes Comprehensive Crime Control Act
- The Hacker Quarterly is founded
1986 Computer Fraud and Abuse Act is passed in the USA
- Electronic Communications Privacy Act
1987 Chicago prosecutors found Computer Fraud and Abuse Task Force
1988 U.S. Secret Service covertly videotapes a hacker convention
1989 NuPrometheus League distributes Apple Computer software
1990 -
- Charles H. Bennett and Gilles Brassard publish their work on Quantum Cryptography
- Martin Luther King Day Crash strikes AT&T long-distance network nationwide
1991
- one of the first conferences for Computers, Freedom and Privacy takes place in San Francisco
- AT&T phone crash; New York City and various airports get affected
1993 the U.S. government announces to introduce the
1994
- the
1990s work on quantum computer and quantum cryptography
- work on biometrics for authentication (finger prints, the iris, smells, etc.)
1996 France liberates its cryptography law: one now can use cryptography if registered
- OECD issues Cryptography Policy Guidelines; a paper calling for encryption exports-standards and unrestricted access to encryption products
1997 April European Commission issues Electronic Commerce Initiative, in favor of strong encryption
1997 June PGP 5.0 Freeware widely available for non-commercial use
1997 June 56-bit DES code cracked by a network of 14,000 computers
1997 August U.S. judge assesses encryption export regulations as violation of the First Amendment
1998 February foundation of Americans for Computer Privacy, a broad coalition in opposition to the U.S. cryptography policy
1998 March
1998 April NSA issues a report about the risks of key recovery systems
1998 July
1998 October Finnish government agrees to unrestricted export of strong encryption
1999 January RSA Data Security, establishes worldwide distribution of encryption product outside the USA
- National Institute of Standards and Technologies announces that 56-bit
- 56-bit DES code is cracked in 22 hours and 15 minutes
1999 May 27 United Kingdom speaks out against key recovery
1999 Sept: the USA announce to stop the restriction of cryptography-exports
2000 as the German government wants to elaborate a cryptography-law, different organizations start a campaign against that law
- computer hackers do no longer only visit websites and change little details there but cause breakdowns of entire systems, producing big economic losses
for further information about the history of cryptography see:
for information about hacker's history see:
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Certain
The Internet Societal Task Force is an organization under the umbrella of the Internet Society dedicated to assure that the Internet is for everyone by identifying and characterizing social and economic issues associated with the growth and use of Internet. It supplements the technical tasks of the
Topics under discussion are social, economic, regulatory, physical barriers to the use of the Net, privacy, interdependencies of Internet penetration rates and economic conditions, regulation and taxation.
Whitfield Diffie is an Engineer at Sun Microsystems and co-author of Privacy on the Line (MIT Press) in 1998 with Susan Landau. In 1976 Diffie and
To perform manufacturing firm's functions related to design and production the CAD/CAM technology, for computer-aided design and computer-aided manufacturing, was developed. Today it is widely recognized that the scope of computer applications must extend beyond design and production to include the business functions of the firm. The name given to this more comprehensive use of computers is computer-integrated manufacturing (CIM).
Industrial design refers to the ornamental aspect of a useful article which may constitute of two or three-dimensional elements. To be qualified for
On behalf of the