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Become your own data merchant! |
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Consumers who are not preoccupied about their data bodies being appropriated by corporations can play an active part in the data body business: they can offer their own personal data on the market and become, in paraphrasing Gate's metaphor of information being the lifeblood of the economy, the blood donors of the information age.
Internet services such as the one offered by  I-fay in Germany offer their customers a 40 % share of the profit generated from data vending. As an additional benefit, consumers are promised to always be in control of who acquires their data. I-fay's slogan: be king of your data!
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Mass production
The term mass production refers to the application of the principles of specialization,  division of labor, and standardization of parts to the manufacture of goods. The use of modern methods of mass production has brought such improvements in the cost, quality, quantity, and variety of goods available that the largest global population in history is now sustained at the highest general standard of living. A moving conveyor belt installed in a Dearborn, Michigan, automobile plant in 1913 cut the time required to produce flywheel magnetos from 18 minutes to 5 and was the first instance of the use of modern integrated mass production techniques.
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