Become your own data merchant! Consumers who are not preoccupied about their data bodies being appropriated by corporations can play an active part in the data body business: they can offer their own personal data on the market and become, in paraphrasing Gate's metaphor of information being the lifeblood of the economy, the blood donors of the information age. Internet services such as the one offered by I-fay in Germany offer their customers a 40 % share of the profit generated from data vending. As an additional benefit, consumers are promised to always be in control of who acquires their data. I-fay's slogan: be king of your data!

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