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Become your own data merchant! |
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Consumers who are not preoccupied about their data bodies being appropriated by corporations can play an active part in the data body business: they can offer their own personal data on the market and become, in paraphrasing Gate's metaphor of information being the lifeblood of the economy, the blood donors of the information age.
Internet services such as the one offered by  I-fay in Germany offer their customers a 40 % share of the profit generated from data vending. As an additional benefit, consumers are promised to always be in control of who acquires their data. I-fay's slogan: be king of your data!
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Seagram Company Ltd.
Seagram is the largest producer and marketer of distilled spirits in the world. It is headquartered in Montreal, Que. The company began when Distillers Corp., Ltd., a Montreal distillery owned by Samuel Bronfman, acquired Joseph E. Seagram & Sons in 1928. Under the leadership of the founder's son, Edgar M. Bronfman, who became head of the company in 1971, the firm diversified during the 1950s and '60s from its original base of blended whiskies into the production and marketing of scotch, bourbon, rum, vodka, gin, and many different wines. It also expanded into the European, Latin American, East Asian, and African markets with its products. The company adopted its present name in 1975. It produces more than 400 different brands of distilled spirits and wines. Edgar M. Bronfman, Jr., took over as head of the company in 1989. Seagram in 1995 purchased MCA Inc., a media and entertainment firm, from the Matsushita Electric Industrial Company.
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