| Do 
 
 | Don't 
 
 | 
 	 		| use plastic money 
 
 | 
 
 
 pay cash
 
 
 
 
 
 
 | 
 	 		| tansfer money through bank 
 
 | 
 	 		| shop online 
 
 
 
 
 
 | buy in small independent shops 
 
 | 
 	 		| consume life style products 
 
 | display an unpredictable consumer  behaviour 
 
 
 
 
 
 | 
 	 		| complete registration forms 
 
 
 
 
 
 | refuse to register or provide erroneous data 
 
 | 
 	 		| have an insurance against everything 
 
 
 
 
 
 
 
 
 
 | accept risk 
 
 | 
 	 		| constantly use mobile communication equipment 
 
 
 
 
 
 | prefer face-to-face communication 
 
 | 
 	 		| drive a car equipped with a GPS terminal 
 
 
 
 
 
 | use other means of transportation 
 
 | 
 	 		| willingly provide personal information 
 
 
 
 
 
 | have privacy concerns 
 
 |