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Dos and donts of the data body economy |
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Do
| Don't
| use plastic money
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pay cash
| tansfer money through bank
| shop online
| buy in small independent shops
| consume life style products
| display an unpredictable consumer behaviour
| complete registration forms
| refuse to register or provide erroneous data
| have an insurance against everything
| accept risk
| constantly use mobile communication equipment
| prefer face-to-face communication
| drive a car equipped with a GPS terminal
| use other means of transportation
| willingly provide personal information
| have privacy concerns
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Mark
A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." ( WIPO) To be protected a mark must be registered in a government office whereby generally the duration is limited in time, but can be periodically (usually every 10 years) renewed.
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