On-line Advertising and the Internet Content Industry Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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Centralization of the Content Industry Following the 1980s a sweeping restructuring of commercial media power has happened. While some firms have grown through expansion others extended through mergers and acquisitions. Examples are Time & Warner & Turner & AOL; Viacom & Paramount & Blockbusters or News Corp. & Triangle & 20th Century Fox & Metromedia TV. In recent years those developments have led to the rise of transnational media giants, resulting in the domination of the global media system by about ten huge conglomerates. These have interests in numerous media industries, ranging from film production, magazines, newspapers, book publishing and recorded music to TV and radio channels and networks, but also include retail stores, amusement parks and digital media products. Behind these firms are about three or four dozen smaller media companies, which primarily engage in local, national or niche markets. In short, the overwhelming majority of the world's content production facilities and distribution channels lies in the hands of approximately fifty enterprises.

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Legal Protection: WIPO (World Intellectual Property Organization) Presumably the major player in the field of international intellectual property protection and administrator of various multilateral treaties dealing with the legal and administrative aspects of intellectual property is the WIPO. Information on WIPO administered agreements in the field of industrial property (Paris Convention for the Protection of Industrial Property (1883), Madrid Agreement Concerning the International Registration of Marks (1891) etc.) can be found on: http://www.wipo.org/eng/general/index3.htm Information on treaties concerning copyright and neighboring rights (Berne Convention for the Protection of Literary and Artistic Works (1886) etc.) is published on: http://www.wipo.org/eng/general/index5.htm The most recent multilateral agreement on copyright is the 1996 WIPO Copyright Treaty. Among other things it provides that computer programs are protected as literary works and also introduces the protection of databases, which "... by reason of the selection or arrangement of their content constitute intellectual creations." Furthermore the 1996 WIPO Copyright Treaty contains provisions concerning technological measures, rights management information and establishes a new "right of communication to the public". It is available on: http://www.wipo.org/eng/diplconf/distrib/treaty01.htm

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ECHELON Main Stations Location Country Target/Task Relations MORWENSTOW UK INTELSAT, Atlantic, Europe, Indian Ocean NSA, GCHQ SUGAR GROVE USA INTELSAT, Atlantic, North and South America NSA YAKIMA FIRING CENTER USA INTELSAT, Pacific NSA WAIHOPAI NEW ZEALAND INTELSAT, Pacific NSA, GCSB GERALDTON AUSTRALIA INTELSAT, Pacific NSA, DSD MENWITH HILL UK Sat, Groundstation, Microwave(land based) NSA, GCHQ SHOAL BAY AUSTRALIA Indonesian Sat NSA, DSD LEITRIM CANADA Latin American Sat NSA, CSE BAD AIBLING GERMANY Sat, Groundstation NSA MISAWA JAPAN Sat NSA PINE GAP AUSTRALIA Groundstation CIA FORT MEADE USA Dictionary Processing NSA Headquarters WASHINGTON USA Dictionary Processing NSA OTTAWA CANADA Dictionary Processing CSE CHELTENHAM UK Dictionary Processing GCHQ CANBERRA AUSTRALIA Dictionary Processing DSD WELLINGTON NEW ZEALAND Dictionary Processing GCSB Headquarters

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Extranet An Extranet is an Intranet with limited and controlled access by authenticated outside users, a business-to-business Intranet, e.g.

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Instinet Instinet, a wholly owned subsidiary of Reuters Group plc since 1987, is the world's largest agency brokerage firm and the industry brokerage leader in after hours trading. It trades in over 40 global markets daily and is a member of seventeen exchanges in North America, Europe, and Asia. Its institutional clients represent more than 90 percent of the institutional equity funds under management in the United States. Instinet accounts for about 20 percent of the NASDAQ daily trading volume and trades approximately 170 million shares of all U.S. equities daily.

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Menwith Hill Station Menwith Hill Station is one of the biggest groundstations in the UKUSA alliance.It is run by the US National Security Agency (NSA), which monitors the world's communication for US intelligence. Menwith Hill employs 1,200 US civilians and servicemen to work around the clock. It went trough different stages of interception technology. First it was established to intercept radio signals, but now the main focus lays on intercepting and monitoring communication satellites with primary targets Europe, northern Africa and western Asia.

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Division of labor The term refers to the separation of a work process into a number of tasks, with each task performed by a separate person or group of persons. It is most often applied to mass production systems, where it is one of the basic organizing principles of the assembly line. Breaking down work into simple, repetitive tasks eliminates unnecessary motion and limits the handling of tools and parts. The consequent reduction in production time and the ability to replace craftsmen with lower-paid, unskilled workers result in lower production costs and a less expensive final product. The Scottish economist Adam Smith saw in this splitting of tasks a key to economic progress by providing a cheaper and more efficient means of producing economic goods.

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