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Commercial vs. Independent Content: Human and Financial Resources |
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Concerning their human and financial resources commercial media and independent content provider are an extremely unequal pair. While the 1998 revenues of the world's leading media conglomerates (AOL Time Warner, Disney, Bertelsmann, Viacom and the News Corporation) amounted to US$ 91,144,000,000 provider of independent content usually act on a non-profit basis and to a considerable extent depend on donations and contributions.
Also the human resources they have at their disposal quite differ. Viacom for example employs 112,000 people. Alternative media conversely are mostly run by a small group of activists, most of them volunteers. Moreover the majority of the commercial media giants has a multitude of subsidiaries (Bertelsmann for instance has operations in 53 countries), while independent content provider in some cases do not even have proper office spaces. Asked about their offices number of square meters Frank Guerrero from RTMark comments "We have no square meters at all, because we are only on the web. I guess if you add up all of our servers and computers we would take up about one or two square meters."
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Celera
Celera is an American company dedicated to the full sequencing and exploitation of the humane genome according to private business criteria. The company whose slogan is "Speed matters", is run by the Vietnam veteran Craig Ventor, whose declarations and business practices have given rise to widespread criticism. Unlike the Humane Genome Project, which is mapping the entire genome, Dr Ventor's method focuses on the genome information contained in messenger molecules. In keeping with Celera's slogan, this allows a much faster sequencing rate. The aggressive manoeuvring of Celera, coupled with Dr Ventor's unchecked self-esteem which lead him to compare himself to Nobel Prize winners, has meant that Dr. Ventor has been ostracised within the scientific community. James Watson, the co-discoverer of DNA, refers to Dr. Ventor's fast but relatively crude results as work that "any monkey could do" (source: BBC)
http://www.celera.com
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