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Content Choice and Selective Reporting |
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Media as today's main information sources unarguably have the power to influence political agenda-setting and public opinion. They decide which topics and issues are covered and how they are reported. Still, in many cases those decisions are not primarily determined by journalistic criteria, but affected by external factors. The importance of shareholders forces media to generate more profit every quarter, which can chiefly be raised by enlarging audiences and hence attracting more advertising money. Therefore the focus of media's programming in many cases shifts towards audience alluring content like entertainment, talk-shows, music and sports.
Further pressure regarding the selection of content occurs from advertisers and marketers, who often implicitly or explicitly suggest to refrain from programming which could show them or their products and services (e.g. tobacco) in an unfavorable light. Interlocking directorships and outright ownerships can moreover be responsible for a selective coverage. Financial connections with defense, banking, insurance, gas, oil, and nuclear power, repeatedly lead (commercial) media to the withholding of information, which could offend their corporate partners. In totalitarian regimes also pressure from political elites may be a reason for the suppression or alteration of certain facts.
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WIPO
The World Intellectual Property Organization is one of the specialized agencies of the United Nations (UN), which was designed to promote the worldwide protection of both industrial property (inventions, trademarks, and designs) and copyrighted materials (literary, musical, photographic, and other artistic works). It was established by a convention signed in Stockholm in 1967 and came into force in 1970. The aims of WIPO are threefold. Through international cooperation, WIPO promotes the protection of intellectual property. Secondly, the organization supervises administrative cooperation between the Paris, Berne, and other intellectual unions regarding agreements on trademarks, patents, and the protection of artistic and literary work and thirdly through its registration activities the WIPO provides direct services to applicants for, or owners of, industrial property rights.
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