Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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Economic structure; digital euphoria The dream of a conflict-free capitalism appeals to a diverse audience. No politician can win elections without eulogising the benefits of the information society and promising universal wealth through informatisation. "Europe must not lose track and should be able to make the step into the new knowledge and information society in the 21st century", said Tony Blair. The US government has declared the construction of a fast information infrastructure network the centerpiece of its economic policies In Lisbon the EU heads of state agreed to accelerate the informatisation of the European economies The German Chancellor Schröder has requested the industry to create 20,000 new informatics jobs. The World Bank understands information as the principal tool for third world development Electronic classrooms and on-line learning schemes are seen as the ultimate advance in education by politicians and industry leaders alike. But in the informatised economies, traditional exploitative practices are obscured by the glamour of new technologies. And the nearly universal acceptance of the ICT message has prepared the ground for a revival of 19th century "adapt-or-perish" ideology. "There is nothing more relentlessly ideological than the apparently anti-ideological rhetoric of information technology" (Arthur and Marilouise Kroker, media theorists)

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First Amendment Handbook The First Amendment to the US Constitution, though short, lists a number of rights. Only a handful of words refer to freedoms of speech and the press, but those words are of incalculable significance. To understand the current subtleties and controversies surrounding this right, check out this First Amendment site. This detailed handbook of legal information, mostly intended for journalists, should be of interest to anyone who reads or writes. For example, the chapter Invasion of Privacy shows the limits of First Amendment rights, and the balance between the rights of the individual and the rights of the public - or, more crudely, the balance of Tabloid vs. Celebrity. Each section is carefully emended with relevant legal decisions. http://www.rcfp.org/handbook/viewpage.cgi

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The Spot http://www.thespot.com/ http://www.thespot.com/

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