Economic structure; transparent customers

Following the dynamics of informatised economies, the consumption habits and lifestyles if customers are of great interest. New technologies make it possible to store and combine collected data of an enormous amount of people.

User profiling helps companies understand what potential customers might want. Often enough, such data collecting takes place without the customer's knowledge and amounts to spying.

"Much of the information collection that occurs on the Internet is invisible to the consumer, which raises serious questions of fairness and informed consent."

(David Sobel, Electronic Privacy Information Center)

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Jürgen Habermas

Jürgen Habermas (b. 1929) is the leading scholar of the second generation of the Frankfurt School, a group of philosophers, cultural critics and social scientists associated with the Institute for Social Research, founded in Frankfurt in 1929. The Frankfurt School is best known for its program of developing a "critical theory of society". Habermas was a student of Adorno, becoming his assistant in 1956. He first taught philosophy at Heidelberg before becoming a professor of philosophy and sociology at the University of Frankfurt. In 1972, he moved to the Max-Planck Institute in Starnberg, but in the mid-1980s, he returned to his post at Frankfurt.

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