Legal Protection: European Union Within the EU's goal of establishing a European single market also intellectual property rights are of significance. Therefore the European Commission aims at the harmonization of the respective national laws of the EU member states and for a generally more effective protection of intellectual property on an international level. Over the years it has adopted a variety of Conventions and Directives concerned with different aspects of the protection of industrial property as well as copyright and neighboring rights. An overview of EU activities relating to intellectual property protection is available on the website of the European Commission (DG Internal Market): http://www.europa.eu.int/comm/internal_market/en/intprop/intprop/index.htm

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Rupert Murdoch Australian-born newspaper publisher and media entrepreneur, founder and head of the global media holding company The News Corporation Ltd., which governs News Limited (Australia), News International (U.K.), and News America Holdings Inc. (U.S.). Murdoch's corporate interests center on newspapers, magazines, books, and electronic publishing; television broadcasting; and film and video production, principally in the United States, the United Kingdom, and Australia.

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Pfizer Pfizer Inc is a research-based, global pharmaceutical company. The company has three business segments: health care, animal health and consumer health care. Its products are available in more than 150 countries. Headquarters are in New York.

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