With the dissemination of their content commercial media are among other things also able to transport values and ideologies. Usually their programming reflects society's dominant social, political, ethical, cultural and economical values. A critical view of the prevalent ideologies often is sacrificed so as not to offend the existing political elites and corporate powers, but rather satisfy shareholders and advertisers.
With most of the worlds content produced by a few commercial media conglomerates, with the overwhelming majority of companies (in terms of revenue generation) concentrated in Europe, the U.S., Japan and Australia there is also a strong flow of content from the 'North-West' to the 'South-East'. Popular culture developed in the world's dominant commercial centers and Western values and ideologies are so disseminated into the most distant corners of the earth with far less coming back.
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In parallel to the deregulation of markets, there has been a trend towards large-scale mergers which ridicules dreams of increased competition.
Recent mega-mergers and acquisitions include
SBC Communications - Ameritech, $ 72,3 bn
Bell Atlantic - GTE, $ 71,3
AT&T - Media One, $ 63,1
AOL - Time Warner, $ 165 bn
MCI Worldcom - Spring, $ 129 bn
The total value of all major mergers since the beginnings of the 1990s has been 20 trillion Dollars, 2,5 times the size of the USA's GIP.
The AOL- Time Warner reflects a trend which can be observed everywhere: the convergence of the ICT and the content industries. This represents the ultimate advance in complete market domination, and a alarming threat to independent content.
"Is TIME going to write something negative about AOL? Will AOL be able to offer anything other than CNN sources? Is the Net becoming as silly and unbearable as television?"
(Detlev Borchers, journalist)
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KMI is the leading source for information on fiber-optics markets. It offers market research, strategic analysis and product planning services to the opto-electronics and communications industries. KMI tracks the worldwide fiber-optic cable system and sells the findings to the industry. KMI says that every fiber-optics corporation with a need for strategic market planning is a subscriber to their services.
Joseph Stalin (1879-1953):
After Lenin's death he took over and became a dictator without any limits of power. Everyone who dared to talk or act against him or was in suspicion of doing so, got killed. Millions were murdered. His empire was one made out of propaganda and fear. As long as he was in power his picture had to be in every flat and bureau. Soon after his death the cult was stopped and in 1956 the De-Stalination was started, though he was partly rehabilitated in 1970.