Advertising, Public Relations and Think Tanks

Although advertising, public relations and think tanks at first seem to have nothing in common, after a closer look certain similarities arise.

The first thing which can be noted is that public relations and the advertising industry, as well as - especially conservative - think tanks like the Heritage Foundation or the Brookings Institute have strong ties to corporate firms. Whereas the connection between the advertising and public relations industry and corporations is based on a consultant - client relation many think tanks heavily rely on corporate funding to pursue their activities. Therefore the interests of corporate firms are to an - in some cases considerable - extent reflected in their activities.

Furthermore the aims of public relations and advertising firms and think tanks are not too different. Their main goal is to sell ideas and values. Albeit it sometimes makes the impression, as if only products, services and understanding (in the case of public relations) are sold, for the greater part the only thing being marketed is (political) ideology.

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WIPO

The World Intellectual Property Organization is one of the specialized agencies of the United Nations (UN), which was designed to promote the worldwide protection of both industrial property (inventions, trademarks, and designs) and copyrighted materials (literary, musical, photographic, and other artistic works). It was established by a convention signed in Stockholm in 1967 and came into force in 1970. The aims of WIPO are threefold. Through international cooperation, WIPO promotes the protection of intellectual property. Secondly, the organization supervises administrative cooperation between the Paris, Berne, and other intellectual unions regarding agreements on trademarks, patents, and the protection of artistic and literary work and thirdly through its registration activities the WIPO provides direct services to applicants for, or owners of, industrial property rights.

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World Bank

The World Bank as well as the International Monetary Fund (IMF) originated during World War II in preparation for postwar international financial and economic cooperation. Initiated by the United States and Great Britain. The principal functions of the World Bank are to assist in the reconstruction and development of its member countries by facilitating capital investment for productive purposes, to promote private foreign investment by guarantees of and participation in loans and other investments made by private investors, and to make loans for productive purposes out of its own resources or funds borrowed by it when private capital is not available on reasonable terms.

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RAND

RAND (an acronym for research and development) is a non-profit institution that tries to "improve public policy through research and analysis". RAND was created at the urging of its original sponsor, the Air Force (then the Army Air Forces) and employs more than 500 people. Most work in RAND's Santa Monica, California headquarters, others are based in Washington, D.C. Some operate from RAND's Council for Aid to Education in New York City and from RAND Europe in Delft, the Netherlands. Areas of research are: Foreign relations and diplomacy, security and defense, economic issues, regional studies, social issues, health and welfare, education, labor and human resource development, science and technology.

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International Chamber of Commerce

The International Chamber of Commerce (ICC) is the world business organization, the only representative body that speaks with authority on behalf of enterprises from all sectors in every part of the world. ICC promotes an open international trade and investment system and the market economy. Its conviction that trade is a powerful force for peace and prosperity dates from the organization's origins early in the century. The small group of business leaders who founded the ICC called themselves "the merchants of peace".

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