It is always the others

Disinformation is supposed to be something evil, something ethically not correct. And therefore we prefer to connect it to the past or to other political systems than the ones in the Western hemisphere. It is always the others who work with disinformation. The same is true for propaganda.
Even better, if we can refer it to the past: Adolf Hitler, supposedly one of the world's greatest and most horrible propagandists (together with his Reichsminister für Propaganda Josef Goebbels) did not invent modern propaganda either. It was the British example during World War I, the invention of modern propaganda, where he took his knowledge from. And it was Hitler's Reich, where (racist) propaganda and disinformation were developed to a perfect manipulation-tool in a way that the consequences are still working today.
A war loses support of the people, if it is getting lost. Therefore it is extremely important to launch a feeling of winning the war. Never give up emotions of victory. Governments know this and work hard on keeping the mood up. The Germans did a very hard job on that in the last months of World War II.
But the in the 1990s disinformation- and propaganda-business came back to life (if it ever had gone out of sight) through Iraq's invasion of Kuwait and the reactions by democratic states. After the war, reports made visible that not much had happened the way we had been told it had happened. Regarded like this the Gulf War was the end of the New World Order, a better and geographically broader democratic order, that had just pretended to having begun.

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Public Relations and Propaganda

Public relations usually is associated with the influencing of public opinion. Therefore it has subsequently been linked with propaganda. Using one of the many definitions of propaganda "... the manipulation of symbols as a means of influencing attitudes on controversial matters" (Harold D. Lasswell), the terms propaganda and PR seem to be easily interchangeable.

Still many authors explicitly distinguish between public relations, advertising and propaganda. Unlike PR, which is often described as objective and extensive information of the public, advertising and propaganda are associated with manipulative activities. Nevertheless to treat public relations and propaganda as equivalents stands in the tradition of PR. Edward L. Bernays, one of the founders of public relations wrote "The only difference between propaganda and education, really, is the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe is propaganda."

Also institutions like the German Bundeswehr use the terms publics relations and propaganda synonymously. After a 1990 legislation of the former minister of defense Stoltenberg, the "psychological influence of the enemy" was ceased during peace time and the Academy for Psychological Defense renamed to Academy for Information and Communication, among other things responsible for scientific research in the field of public relations.

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Economic structure; digital euphoria

The dream of a conflict-free capitalism appeals to a diverse audience. No politician can win elections without eulogising the benefits of the information society and promising universal wealth through informatisation. "Europe must not lose track and should be able to make the step into the new knowledge and information society in the 21st century", said Tony Blair.

The US government has declared the construction of a fast information infrastructure network the centerpiece of its economic policies

In Lisbon the EU heads of state agreed to accelerate the informatisation of the European economies

The German Chancellor Schröder has requested the industry to create 20,000 new informatics jobs.

The World Bank understands information as the principal tool for third world development

Electronic classrooms and on-line learning schemes are seen as the ultimate advance in education by politicians and industry leaders alike.

But in the informatised economies, traditional exploitative practices are obscured by the glamour of new technologies. And the nearly universal acceptance of the ICT message has prepared the ground for a revival of 19th century "adapt-or-perish" ideology.

"There is nothing more relentlessly ideological than the apparently anti-ideological rhetoric of information technology"

(Arthur and Marilouise Kroker, media theorists)

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Cartoons

Cartoons' technique is simplicity.
Images are easier to remember than texts.
Frequently they show jokes about politicians, friendly or against the person shown. In the first decades of this century, cartoons were also used for propaganda against artists; remember the famous cartoons of Oscar Wilde being portrayed as a criminal, aiming to destroy his popularity.
As a tool in politics it had fatal consequences by determining stereotypes, which never again could be erased even if detected as pure disinformation. Most famous got the cartoons about Jews, which were not only distributed by Germans and Austrians but all over Europe; and already in the tens and twenties of our century. Most horrifying is the fact that many of those old, fascist and racist cartoons are coming back now, in slightly different design only.

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Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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The Big Five of Commercial Media

After a number of mergers and acquisitions five powerful media conglomerates lead the world's content production and distribution. They operate on an international basis with subsidiaries all around the globe and engage in every imaginable kind of media industry.

Table: The World's Leading Media Companies

Media Company

1998 Revenues

(in US$)

Property/Corporate Information

AOL Time Warner (US)

26,838.000.000*

http://www.timewarner.com/corp/about/timewarnerinc/corporate/index.html

Disney (US)

22,976.000.000

http://www.disney.com

Bertelsmann (GER)

16,389.000.000

http://www.bertelsmann.com/facts/report/report.cfm

News Corporation (AUS)

12,841.000.000

http://www.newscorp.com/public/cor/cor_m.htm

Viacom (US)

12,100.000.000

http://www.viacom.com/global.tin



(* Revenues of Time Warner only (merger with AOL took place in January 2000)

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Basics: Rights Recognized

Copyright protection generally means that certain uses of a work are lawful only if they are done with the authorization of the owner of the copyright. The most typical are the following:

- copying or reproducing a work
- performing a work in public
- making a sound recording of a work
- making a motion picture of a work
- broadcasting a work
- translating a work
- adapting a work

Under certain national laws, some of these rights, which are referred to, as "economic rights'" are not exclusive rights of authorization but in specific cases, merely rights to remuneration. Some strictly determined uses (for example quotations or the use of works by way of illustration for teaching) are completely free, that is, they require neither authorization of, nor remuneration for, the owner of the copyright. This practice is described as fair use.

In addition to economic rights, authors enjoy "moral rights" on the basis of which they have the right to claim their authorship and require that their names be indicated on the copies of the work and in connection with other uses thereof. They also have the right to oppose the mutilation or deformation of their creations.

The owner of a copyright may usually transfer his right or may license certain uses of his work. Moral rights are generally inalienable and remain with the creator even after he has transferred his economic rights, although the author may waive their exercise.

Furthermore there exist rights related to copyright that are referred to as "neighboring rights". In general there are three kinds of neighboring rights: 1) the rights of performing artists in their performances, 2) the rights of producers of phonograms in their phonograms, and 3) the rights of broadcasting organizations in their radio and television programs. Neighboring rights attempt to protect those who assist intellectual creators to communicate their message and to disseminate their works to the public at large.

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More and more, faster and faster, but...

Since the invention of appropriate means and technologies, communication no longer requires face-to-face meetings.

From writing and reading to using computers, expanding and exhausting one's possibilities to communicate relies more and more on the application of skills we have to learn. With the increasing importance of communication technologies, learning to apply them properly becomes a kind of rite of passage.

A Small World

From the very beginning - the first Sumerian pictographs on clay tablets - to today's state of the art technologies - broadband communication via fiber-optic cables and satellites - the amount of information collected, processed and stored, the capabilities to do so, as well as the possible speed of information transmission exponentially accelerate.

Since the invention of the electrical telegraph, but especially with today's growing digital communication networks, every location on earth seems to be close, however distant it may be, and also time no longer remains a significant dimension.

Threatened Cultural Memory

More and more information is transmitted and produced faster and faster, but the shelf life of information becomes more and more fragile. For more than 4500 years Sumerian pictographs written on clay tablets remained intact, but newspapers and books, printed some decades ago, crumble into pieces; film reels, video tapes and cassettes corrode. Digitalization of information is not a cure; on the contrary it even intensifies the danger of destroying cultural heritage. Data increasingly requires specific software and hardware, but to regularly convert all available digitized information is an unexecutable task.

Compared to the longevity of pictographs on clay tablets, digitized information is produced for instant one-time use. The increasing production and processing of information causes a problem hitherto unknown: the loss of our cultural memory.

For further information see T. Matthew Ciolek, Global Networking Timeline.

For another history of communication systems see Friedrich Kittler, The History of Communication Media.

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1000 B.C. - 0

900 B.C.
A postal service is used for governmental purposes in China.

500 B.C.
In ancient Greece trumpets, drums, shouting, beacon, fires, smoke signals, and mirrors are used for message transmission.

4th century B.C.
Aeneas Tacitus' optical communication system

Aeneas Tacitus, a Greek military scientist and cryptographer, invented an optical communication system that combines water and beacon telegraphy. Torches indicated the beginnings and the ends of a message transmission while water jars were used to transmit the messages. These jars had a plugged standard-size hole drilled on the bottom side and were filled with water. As those who sent and those who received the message unplugged the jars simultaneously, the water drained out. Because the transmitted messages corresponded to water levels, the sender indicated by a torch signal that the appropriate water level had been reached. The methods disadvantage was that the possible messages were restricted to a given code, but as the system was mainly used for military purposes, this was offset by the advantage that it was almost impossible for outsiders to understand the messages unless they possessed the codebook.

With communication separated from transportation, the distant became near. Tacitus' telegraph system was very fast and not excelled until the end of the 18th century.

For further information see Joanne Chang & Anna Soellner, Decoding Device, http://www.smith.edu/hsc/museum/ancient_inventions/decoder2.html

3rd century B.C.
Wax tablets are used as writing material in Mesopotamia, ancient Greece, and Etruria.

2nd century B.C.
In China paper is invented.

1st century B.C.
Codices replace scrolls

The use of codices instead of scrolls - basically the hardcover book as we know it today - is an essential event in European history. To quote accurately by page number, to browse through pages and to skip chapters - things that were impossible when reading scrolls - becomes possible.

In the computer age we are witnesses to a kind of revival of the scrolls as we scroll up and down a document. The introduction of hypertext possibly marks the beginning of a similar change as has taken place with the substitution of scrolls with codices.

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Feeding the data body

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Hill & Knowlton

Although it is generally hard to distinguish between public relations and propaganda, Hill & Knowlton, the worlds leading PR agency, represents an extraordinary example for the manipulation of public opinion with public relations activities. Hill & Knowlton did not only lobby for countries, accused of the abuse of human rights, like China, Peru, Israel, Egypt and Indonesia, but also represented the repressive Duvalier regime in Haiti.

It furthermore played a central role in the Gulf War. On behalf of the Kuwaiti government it presented a 15-year-old girl to testify before Congress about human rights violations in a Kuwaiti hospital. The girl, later found out to be the daughter of Kuwait's ambassador to the U.S., and its testimony then became the centerpiece of a finely tuned PR campaign orchestrated by Hill & Knowlton and co-ordinated with the White House on behalf of the government of Kuwait an the Citizens for a Free Kuwait group. Inflaming public opinion against Iraq and bringing the U.S. Congress in favor of war in the Gulf, this probably was one of the largest and most effective public relations campaigns in history.

Running campaigns against abortion for the Catholic Church and representing the Church of Scientology, large PR firms like Hill & Knowlton, scarcely hesitate to manipulate public and congressional opinion and government policy through media campaigns, congressional hearings, and lobbying, when necessary. Also co-operation with intelligence agencies seems to be not unknown to Hill & Knowlton.

Accused of pursuing potentially illegal proxy spying operation for intelligence agencies, Richard Cheney, head of Hill & Knowltons New York office, denied this allegations, but said that "... in such a large organization you never know if there's not some sneak operation going on." On the other hand former CIA official Robert T. Crowley acknowledged, that "Hill & Knowlton's overseas offices were perfect 'cover` for the ever-expanding CIA. Unlike other cover jobs, being a public relations specialist did not require technical training for CIA officers." Furthermore the CIA, Crowley admitted, used its Hill & Knowlton connections to "... put out press releases and make media contacts to further its positions. ... Hill & Knowlton employees at the small Washington office and elsewhere distributed this material through CIA assets working in the United States news media."

(Source: Carlisle, Johan: Public Relationships: Hill & Knowlton, Robert Gray, and the CIA. http://mediafilter.org/caq/)

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1961: Installation of the First Industrial Robot

Industrial robotics, an automation technology relying on the two technologies of numerical control and teleoperators, started to gain widespread attendance in the 1960s. The first industrial robot was installed at General Motors in 1961. Developed by Joe Engelberger and George Devol, UNIMATE obeyed step-by-step commands stored on a magnetic drum and with its 4,000 pound arm sequenced and stacked hot pieces of die-cast metal.

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Challenges for Copyright by ICT: Digital Content Providers

Providers of digital information might be confronted with copyright related problems when using some of the special features of hypertext media like frames and hyperlinks (which both use third party content available on the Internet to enhance a webpage or CD ROM), or operate a search engine or online directory on their website.

Framing

Frames are often used to help define, and navigate within, a content provider's website. Still, when they are used to present (copyrighted) third party material from other sites issues of passing off and misleading or deceptive conduct, as well as copyright infringement, immediately arise.

Hyperlinking

It is generally held that the mere creation of a hyperlink does not, of itself, infringe copyright as usually the words indicating a link or the displayed URL are unlikely to be considered a "work". Nevertheless if a link is clicked on the users browser will download a full copy of the material at the linked address creating a copy in the RAM of his computer courtesy of the address supplied by the party that published the link. Although it is widely agreed that the permission to download material over the link must be part of an implied license granted by the person who has made the material available on the web in the first place, the scope of this implied license is still the subject of debate. Another option that has been discussed is to consider linking fair use.

Furthermore hyperlinks, and other "information location tools", like online directories or search engines could cause their operators trouble if they refer or link users to a site that contains infringing material. In this case it is yet unclear whether providers can be held liable for infringement.

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Legal Protection: National Legislation

Intellectual property - comprising industrial property and copyright - in general is protected by national legislation. Therefore those rights are limited territorially and can be exercised only within the jurisdiction of the country or countries under whose laws they are granted.

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Late 1950s - Early 1960s: Second Generation Computers

An important change in the development of computers occurred in 1948 with the invention of the transistor. It replaced the large, unwieldy vacuum tube and as a result led to a shrinking in size of electronic machinery. The transistor was first applied to a computer in 1956. Combined with the advances in magnetic-core memory, the use of transistors resulted in computers that were smaller, faster, more reliable and more energy-efficient than their predecessors.

Stretch by IBM and LARC by Sperry-Rand (1959) were the first large-scale machines to take advantage of the transistor technology (and also used assembly language instead of the difficult machine language). Both developed for atomic energy laboratories could handle enormous amounts of data, but still were costly and too powerful for the business sector's needs. Therefore only two LARC's were ever installed.

Throughout the early 1960s there were a number of commercially successful computers (for example the IBM 1401) used in business, universities, and government and by 1965 most large firms routinely processed financial information by using computers. Decisive for the success of computers in business was the stored program concept and the development of sophisticated high-level programming languages like FORTRAN (Formular Translator), 1956, and COBOL (Common Business-Oriented Language), 1960, that gave them the flexibility to be cost effective and productive. The invention of second generation computers also marked the beginning of an entire branch, the software industry, and the birth of a wide range of new types of careers.

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Edward L. Bernays

Born 1891 in Vienna, Bernays was one of the founders of modern public relations. An enigmatic character, he was a master of mise en scène with far-reaching contacts in the world of business and politics. The nephew of Sigmund Freund and related with Heinrich Heine, he was also among the first to pursue PR for governments and to produce pseudo-events. Bernays considered the manipulation of public opinion as an important element of mass democracies and was of the opinion that only through PR a society's order can be kept.

INDEXCARD, 1/14
 
Amazon.com

Amazon.com is an online shop that serves approx. 17 mn customers in 150 countries. Starting out as a bookshop, Amazon today offers a wide range of other products as well.

Among privacy campaigners, the company's name has become almost synonymous with aggressive online direct marketing practices as well as user profiling and tracking. Amazon and has been involved in privacy disputes at numerous occasions.

http://www.amazon.com/
http://www.computeruser.com/newstoday/00/01/0...
INDEXCARD, 2/14
 
German Bundeswehr

The German contribution to the Western defence system, apart from playing host and contributing to the continued presence of allied troops on its soil, takes the form of its combined arm of defence known as the Federal Armed Forces (Bundeswehr). Constituting the largest contingent of NATO troops in Europe, the armed forces are divided into an army, navy, and air force. From its inception it was envisioned as a "citizens' " defence force, decisively under civilian control through the Bundestag, and its officers and soldiers trained to be mindful of the role of the military in a democracy. Conscription for males is universal, the military liability beginning at 18 and ending at 45 years of age.

INDEXCARD, 3/14
 
Cisco, Inc.

Being the worldwide leader in networking for the Internet, Cisco Systems is one of the most prominent companies of the Internet industry.

http://www.cisco.com

INDEXCARD, 4/14
 
Internet Exchanges

Internet exchanges are intersecting points between major networks.

List of the World's Public Internet exchanges (http://www.ep.net)

http://www.ep.net/
INDEXCARD, 5/14
 
Internet Relay Chat (IRC)

IRC is a text-based chat system used for live discussions of groups.

For a history of IRC see Charles A. Gimon, IRC: The Net in Realtime, http://www.skypoint.com/~gimonca/irc2.html

http://www.skypoint.com/~gimonca/irc2.html
INDEXCARD, 6/14
 
Alan Turing

b. June 23, 1912, London, England
d. June 7, 1954, Wilmslow, Cheshire

English mathematician and logician who pioneered in the field of computer theory and who contributed important logical analyses of computer processes. Many mathematicians in the first decades of the 20th century had attempted to eliminate all possible error from mathematics by establishing a formal, or purely algorithmic, procedure for establishing truth. The mathematician Kurt Gödel threw up an obstacle to this effort with his incompleteness theorem. Turing was motivated by Gödel's work to seek an algorithmic method of determining whether any given propositions were undecidable, with the ultimate goal of eliminating them from mathematics. Instead, he proved in his seminal paper "On Computable Numbers, with an Application to the Entscheidungsproblem [Decision Problem]" (1936) that there cannot exist any such universal method of determination and, hence, that mathematics will always contain undecidable propositions. During World War II he served with the Government Code and Cypher School, at Bletchley, Buckinghamshire, where he played a significant role in breaking the codes of the German "Enigma Machine". He also championed the theory that computers eventually could be constructed that would be capable of human thought, and he proposed the Turing test, to assess this capability. Turing's papers on the subject are widely acknowledged as the foundation of research in artificial intelligence. In 1952 Alan M. Turing committed suicide, probably because of the depressing medical treatment that he had been forced to undergo (in lieu of prison) to "cure" him of homosexuality.

INDEXCARD, 7/14
 
Friedrich Kittler, The History of Communication Media

In this essay, Friedrich Kittler, one of the world's leading media theorists and media historicist, offers a concise and fascinating history of communication technologies in general terms from its beginnings up to now, provoking new insights by showing interesting interdependencies.

http://www.ctheory.com/ga1.14.html

INDEXCARD, 8/14
 
National Association of Securities Dealers Automated Quotation (NASDAQ)

Incepted in 1971, The NASDAQ Stock Market was the world's first electronic stock market and has since attracted many technology companies from countries all over the world, some of them as legendary as Apple, Inc. and Microsoft, Inc., e.g., to go public.
NASDAQ is the largest stock market in the world.
http://www.nasdaq.com

http://www.nasdaq.com/
INDEXCARD, 9/14
 
Viacom

One of the largest and foremost communications and media conglomerates in the
world. Founded in 1971, the present form of the corporation dates from 1994 when Viacom Inc., which owned radio and television stations and cable television programming services and systems, acquired the entertainment and publishing giant Paramount Communications Inc. and then merged with the video and music retailer Blockbuster Entertainment Corp. Headquarters are in New York City.

INDEXCARD, 10/14
 
Leonard M. Adleman

Leonard M. Adleman was one of three persons in a team to invent the RSA public-key cryptosystem. The co-authors were Adi Shamir and Ron Rivest.

INDEXCARD, 11/14
 
David Kahn

David Kahn can be considered one of the most important historians on cryptography. His book The Codebreakers. The comprehensive history of secret Communication from Ancient Times to the Internet, written in 1996 is supposed to be the most important work on the history of cryptography.

INDEXCARD, 12/14
 
T. Matthew Ciolek, Global Networking: A Timeline

This document, intended as a reliable electronic reference tool, provides a timeline for three types of developments and milestones: (1) advances in long distance person-to-person communication; (2) advances in storage, replication, cataloguing, finding, and retrieval of data; and (3) standardization of concepts and tools for long distance interaction.

The advancements may have a technical (hardware), conceptual (software), or an organizational aspect, or represent an important milestone in the history of a given invention, and are annotated as such in the timeline.

The period covered ranges from 30000 BC up to now.

http://www.ciolek.com/PAPERS/milestones.html

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François Duvalier

b. April 14, 1907, Port-au-Prince, Haiti
d. April 21, 1971, Port-au-Prince

By name PAPA DOC, president of Haiti whose 14-year regime was of unprecedented duration in that country. A supporter of President Dumarsais Estimé, Duvalier was appointed director general of the National Public Health Service in 1946. He was appointed underminister of labour in 1948 and the following year became minister of public health and labour, a post that he retained until May 10, 1950, when President Estimé was overthrown by a military junta under Paul E. Magloire, who was subsequently elected president. By 1954 he had become the central opposition figure and went underground. Duvalier was elected president in September 1957. Setting about to consolidate his power, he reduced the size of the army and organized the Tontons Macoutes ("Bogeymen"), a private force responsible for terrorizing and assassinating alleged foes of the regime. Late in 1963 Duvalier moved further toward an absolutist regime, promoting a cult of his person as the semi divine embodiment of the Haitian nation. In April 1964 he was declared president for life. Although diplomatically almost completely isolated, excommunicated by the Vatican until 1966 for harassing the clergy, and threatened by conspiracies against him, Duvalier was able to stay in power longer than any of his predecessors.

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