Advertising Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

TEXTBLOCK 1/2 // URL: http://world-information.org/wio/infostructure/100437611652/100438658361

1940s - Early 1950s: First Generation Computers Probably the most important contributor concerning the theoretical basis for the digital computers that were developed in the 1940s was Alan Turing, an English mathematician and logician. In 1936 he created the Turing machine, which was originally conceived as a mathematical tool that could infallibly recognize undecidable propositions. Although he instead proved that there cannot exist any universal method of determination, Turing's machine represented an idealized mathematical model that reduced the logical structure of any computing device to its essentials. His basic scheme of an input/output device, memory, and central processing unit became the basis for all subsequent digital computers. The onset of the Second World War led to an increased funding for computer projects, which hastened technical progress, as governments sought to develop computers to exploit their potential strategic importance. By 1941 the German engineer Konrad Zuse had developed a computer, the Z3, to design airplanes and missiles. Two years later the British completed a secret code-breaking computer called Colossus to decode German messages and by 1944 the Harvard engineer Howard H. Aiken had produced an all-electronic calculator, whose purpose was to create ballistic charts for the U.S. Navy. Also spurred by the war the Electronic Numerical Integrator and Computer (ENIAC), a general-purpose computer, was produced by a partnership between the U.S. government and the University of Pennsylvania (1943). Consisting of 18.000 vacuum tubes, 70.000 resistors and 5 million soldered joints, the computer was such a massive piece of machinery (floor space: 1,000 square feet) that it consumed 160 kilowatts of electrical power, enough energy to dim lights in an entire section of a bigger town. Concepts in computer design that remained central to computer engineering for the next 40 years were developed by the Hungarian-American mathematician John von Neumann in the mid-1940s. By 1945 he created the Electronic Discrete Variable Automatic Computer (EDVAC) with a memory to hold both a stored program as well as data. The key element of the Neumann architecture was the central processing unit (CPU), which allowed all computer functions to be coordinated through a single source. One of the first commercially available computers to take advantage of the development of the CPU was the UNIVAC I (1951). Both the U.S. Census bureau and General Electric owned UNIVACs (Universal Automatic Computer). Characteristic for first generation computers was the fact, that instructions were made-to-order for the specific task for which the computer was to be used. Each computer had a different binary-coded program called a machine language that told it how to operate. Therefore computers were difficult to program and limited in versatility and speed. Another feature of early computers was that they used vacuum tubes and magnetic drums for storage.

TEXTBLOCK 2/2 // URL: http://world-information.org/wio/infostructure/100437611663/100438659338

water-clocks The water-clocks are an early long-distance-communication-system. Every communicating party had exactly the same jar, with a same-size-hole that was closed and the same amount of water in it. In the jar was a stick with different messages written on. When one party wanted to tell something to the other it made a fire-sign. When the other answered, both of them opened the hole at the same time. And with the help of another fire-sign closed it again at the same time, too. In the end the water covered the stick until the point of the wanted message.

INDEXCARD, 1/2

Whitfield Diffie Whitfield Diffie is an Engineer at Sun Microsystems and co-author of Privacy on the Line (MIT Press) in 1998 with Susan Landau. In 1976 Diffie and Martin Hellman developed public key cryptography, a system to send information without leaving it open to be read by everyone.

INDEXCARD, 2/2