The Role of the Media


"Although this is a free society, the U.S. mainstream media often serve as virtual propaganda agents of the state, peddling viewpoints the state wishes to inculcate and marginalizing any alternative perspectives. This is especially true in times of war, when the wave of patriotic frenzy encouraged by the war-makers quickly engulfs the media. Under these conditions the media's capacity for dispassionate reporting and critical analysis is suspended, and they quickly become cheer-leaders and apologists for war." (words as propaganda, by Edward Herman ; source: http://www.foreignpolicy-infocus.org/progresp/vol3/prog3n22.html

The mass-media would have a possibility to get out of this circle of being disinformed and making others disinformed. To admit that oneself is not always informed correctly, and also mention that the pictures shown are not in any case suitable to the text, as some of them are older, or even from another battle.
For the media it would be easy to talk about the own disinformation in public. Doing this would provoke the government or in the case of the NATO an international organization, to unveil secrets. The strategy of the governments to hold back information would then look double as unsuitable.

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Propaganda

"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (Taylor, Munitions of the Mind, preface p. X)

The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Taylor, Munitions of the mind, p. 3).

Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Louis XIV, for whom everything seemed to be theatre, a play, a game and all of that was taken into the huge propaganda-system that had to keep his prestige up high.

Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.

Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.

So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.

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New Forms of Propaganda (in the 19th Century)

As soon as governments found out that newspapers were a fantastic and very often unsuspicious medium for supporting propaganda they tried to pull them to their side.
Two ways existed:
a) to have one's own newspaper, which implies that mostly friends of the government read it. Nothing is regarded as something neutral.
b) to keep a good relationship to the most powerful/most frequently read newspapers and then try to make one's opinion theirs.
Today mostly elected is b), trying to set up alliances. CNN and the USA during the Gulf War demonstrated an example of that.

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Open Systems Interconnection (OSI)

Open Systems Interconnection (OSI) is a standard reference model for communication between two end users in a network. It is used in developing products and understanding networks.

Source: Whatis.com

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Time Warner

The largest media and entertainment conglomerate in the world. The corporation resulted from the merger of the publisher Time Inc. and the media conglomerate Warner Communications Inc. in 1989. It acquired the Turner Broadcasting System, Inc. (TBS) in 1996. Time Warner Inc.'s products encompass magazines, hardcover books, comic books, recorded music, motion pictures, and broadcast and cable television programming and distribution. The company's headquarters are in New York City. In January 2000 Time Warner merged with AOL (America Online), which owns several online-services like Compuserve, Netscape and Netcenter in a US$ 243,3 billion deal.

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COMECON

The Council for Mutual Economic Aid (COMECON) was set up in 1949 consisting of six East European countries: Bulgaria, Czechoslovakia, Hungary, Poland, Romania, and the USSR, followed later by the German Democratic Republic (1950), Mongolia (1962), Cuba (1972), and Vietnam (1978). Its aim was, to develop the member countries' economies on a complementary basis for the purpose of achieving self-sufficiency. In 1991, Comecon was replaced by the Organization for International Economic Cooperation.

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ARPAnet

ARPAnet was the small network of individual computers connected by leased lines that marked the beginning of today's global data networks. Being an experimental network mainly serving the purpose to test the feasibility of wide area networks, the possibility of remote computing, it was created for resource sharing between research institutions, not for messaging services like E-mail. Although research was sponsored by US military, ARPAnet was not designed for directly martial use but to support military-related research.

In 1969 ARPANET went online and links the first two computers, one of them located at the University of California, Los Angeles, the other at the Stanford Research Institute.

But ARPAnet has not become widely accepted before it was demonstrated in action to a public of computer experts at the First International Conference on Computers and Communication in Washington, D. C. in 1972.

Before it was decommissioned in 1990, NSFnet, a network of scientific and academic computers funded by the National Science Foundation, and a separate new military network went online in 1986. In 1988 the first private Internet service providers offered a general public access to NSFnet. Beginning in 1995, after having become the backbone of the Internet in the USA, NSFnet was turned over to a consortium of commercial backbone providers. This and the launch of the World Wide Web added to the success of the global data network we call the Net.

In the USA commercial users already outnumbered military and academic users in 1994.

Despite the rapid growth of the Net, most computers linked to it are still located in the United States.

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Gaius Julius Caesar

Gaius Julius Caesar (100-44 BC) was a Roman Statesman who came to power through a military career and by buying of votes. His army won the civil war, run over Spain, Sicily and Egypt, where he made Cleopatra a Queen. For reaching even more power he increased the number of senators. But he also organized social measures to improve the people's food-situation. In February 44 BC he did not accept the kingship offered by Marc Anthony, which made him even more popular. One month later he was murdered during a senate sitting.

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water-clocks

The water-clocks are an early long-distance-communication-system. Every communicating party had exactly the same jar, with a same-size-hole that was closed and the same amount of water in it. In the jar was a stick with different messages written on. When one party wanted to tell something to the other it made a fire-sign. When the other answered, both of them opened the hole at the same time. And with the help of another fire-sign closed it again at the same time, too. In the end the water covered the stick until the point of the wanted message.

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cryptology

also called "the study of code". It includes both, cryptography and cryptoanalysis

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Newsgroups

Newsgroups are on-line discussion groups on the Usenet. Over 20,000 newsgroups exist, organized by subject into hierarchies. Each subject hierarchy is further broken down into subcategories. Covering an incredible wide area of interests and used intensively every day, they are an important part of the Internet.

For more information, click here ( http://www.terena.nl/libr/gnrt/group/usenet.html ).

http://www.terena.nl/libr/gnrt/group/usenet.h...
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Roman smoke telegraph network, 150 A.D.

The Roman smoke signals network consisted of towers within visible range of each other and had a total length of about 4500 kilometers. It was used for military signaling.

For a similar telegraph network in ancient Greece see Aeneas Tacitus' optical communication system.

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Xerxes

Xerxes (~519-465 BC) was Persian King from 485-465 BC. He led his Army against the Greek but finally was defeated. He was the father of Alexander the Great.

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Joseph Stalin

Joseph Stalin (1879-1953):
After Lenin's death he took over and became a dictator without any limits of power. Everyone who dared to talk or act against him or was in suspicion of doing so, got killed. Millions were murdered. His empire was one made out of propaganda and fear. As long as he was in power his picture had to be in every flat and bureau. Soon after his death the cult was stopped and in 1956 the De-Stalination was started, though he was partly rehabilitated in 1970.

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1896

1896

The Daily Mail was published in Great Britain. It was the first newspaper for the masses. With the emerging of newspapers the manner how politics was perceived by the public changed completely. It became more difficult to keep secrets, while at the same time there was suddenly a new and nearly perfect tool for manipulation.

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MIRALab

MIRALab is a research laboratory attached to the University of Geneva. Its motto is "where research meets creativity". MIRAlab's objective is to model human functionalities, such as movement or facial expression, in a realistic way.

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General Electric

GE is a major American corporation and one of the largest and most diversified corporations in the world. Its products include electrical and electronic equipment, plastics, aircraft engines, medical imaging equipment, and financial services. The company was incorporated in 1892, and in 1986 GE purchased the RCA Corporation including the RCA-owned television network, the National Broadcasting Company, Inc. In 1987, however, GE sold RCA's consumer electronics division to Thomson SA, a state-owned French firm, and purchased Thomson's medical technology division. In 1989 GE agreed to combine its European business interests in appliances, medical systems, electrical distribution, and power systems with the unrelated British corporation General Electric Company. Headquarters are in Fairfield, Conn., U.S.

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Napoleon

Napoleon I. (1769-1821) was French King from 1804-1815.
He is regarded as the master of propaganda and disinformation of his time. Not only did he play his game with his own people but also with all European nations. And it worked as long as he managed to keep up his propaganda and the image of the winner.
Part of his already nearly commercial ads was that his name's "N" was painted everywhere.
Napoleon understood the fact that people believe what they want to believe - and he gave them images and stories to believe. He was extraordinary good in black propaganda.
Censorship was an element of his politics, accompanied by a tremendous amount of positive images about himself.
But his enemies - like the British - used him as a negative image, the reincarnation of the evil (a strategy still very popular in the Gulf-War and the Kosovo-War) (see Taylor, Munitions of the Mind p. 156/157).

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Louis XIV.

Louis XIV. (1643-1715) became King of France when he was still a young boy. He centralized all the state's power to the crown and created a state of absolutism. In this respect Louis' most famous sentence was: L'état c'est moi. (= The state am I). During his reign the most talented and respectable men in art as well as in philosophy and policy worked for the monarchy. His favor for luxury and the steady wars with other European empires ruined the state morally and financially, but for the history he is still called Roi Soleil (King of the Sun).

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