With World War I an entire system of ideas how wars work collapsed. Suddenly it was no longer mostly soldiers who had to fight. War became an engagement of every day's life. Everybody got involved.
Propaganda therefore changed as well. The campaigns were no longer temporarily and recent but had to be planned for years. Who failed in organizing it or used the wrong keywords failed. Masters of modern propaganda became the British, whereas the Germans failed completely in the beginning.
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In 1870 the U.S.-American
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Those who believe in it, call it the truth, those who simply like the idea, may call it a parallel science. Others call it disinformation, asking for the reasons to spread it. The turning to the inside, where there is no way out, produces a different reality. It shows that realities are always produced.
Political conservatives and racists like
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The British set up a unique system for propaganda, involving GB, the USA and all the colonies. Most different agencies and civilians worked together, the civilians not always knowing about the machinery behind.
During the first years of the war the main goal was to achieve a U.S.-entry to the war on Britain's side of the battle. All propaganda was working on this, which meant to destroy Germany's reputation and create dark stereotypes about them, which was an easy task as the Germans were not only fatally unlucky but also very weak in propaganda. At the same time the U.S.-citizens' opinion about the war had to be influenced. The most promising way to do so was by starting with the men in power.
One of the most beloved tools at that time was the use of atrocity stories; and most popular among the masses were cartoons, furthermore posters, an element perfectioned by the USSR in World War I and II, and movies.
The particular thing was that British propaganda finally had an effect on the German population. Soldiers at the front and people at home received the disinformation messages, mostly pamphlets that had been dropped by aeroplanes or balloons.
Together with the development of the fightings turning against the Germans this kind of propaganda was able to discourage the people and make the German government lose its power of propaganda.
"Allied propaganda had caused a collapse of morale at home." (
After all this success it is hardly understandable that the British committed a huge error right after the war, an error that had bad consequences for the next war: being regarded as a tool of war and therefore regarded as inappropriate for times of peace, the propaganda institutions were closed. At about the same time similar ones were built up in Germany - first of all on paper, in
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Between the two World Wars the radio started becoming more and more important; as well in education (e.g.
By hearing unconsciously, without listening, while concentrating on something else, it is easy to spread ideas and emotions. This fact was taken advantage of.
The German Minister for Propaganda,
Radio Moscow, which started working in 1922, tried to intervene in innerstate-affairs in Britain as well as in other countries. The radio was supposed to push ahead the idea of communism.
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After World War II the importance of propaganda still increased, on the commercial level as well as on a political level, in the era of the Cold War. The propaganda institutions of the different countries wanted their people to think the right way, which meant, the national way. In the USA the McCarthy-era started, a totalitarian system in struggle against communism.
Cold War brought the era of spies with it, which was the perfect tool of disinformation. But the topic as a movie-genre seems still popular today, as the unchanged success of James Bond-movies show.
A huge net of propaganda was built up for threatening with the nuclear bomb: pretending that the enemy was even more dangerous than the effect of such a bomb.
And later, after the fall of the Iron Curtain, disinformation found other fields of work, like the wars of the 1990s showed us.
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Munitions of the Mind. A history of propaganda from the ancient world to the present era. Manchester 1995 (2nd ed.)
This book gives a quite detailed insight on the tools and tasks of propaganda in European and /or Western history. Starting with ancient times the author goes up till the Gulf War and the meaning of propaganda today. In all those different eras propaganda was transporting similar messages, even when technical possibilities had not been fairly as widespread as today. Taylor's book is leading the reader through those different periods, trying to show the typical elements of each one.
1896
The Daily Mail was published in Great Britain. It was the first newspaper for the masses. With the emerging of newspapers the manner how politics was perceived by the public changed completely. It became more difficult to keep secrets, while at the same time there was suddenly a new and nearly perfect tool for manipulation.
Josef Goebbels (1897-1945) was Hitler's Minister for Propaganda and Public Enlightenment. He had unlimited influence on the press, the radio, movies and all kind of literary work in the whole Reich. In 1944 he received all power over the Total War. At the same time he was one of the most faithful followers of Hitler - and he followed him into death in 1945.