Positive Images Certainly propaganda needs positive aspects as well: The art of circulating positive images even if the actual situation is unsuccessful, like in a war or before elections, when all opinion-polls are negative, is one which needs talent. Napoleon obviously possessed this talent. Another master of this was Adolf Hitler and the people working next to him. The way how he was portrayed as the father of the nation, the sensitive guide through that war - even at a moment when it should have been clear that there was nothing left to win for the Germans/Austrians in that war - is quite extraordinary and demonstrates a hard piece of work. But more than anything else it need the population's will to believe those propaganda-messages. And the Germans preferred to believe in Hitler than to look for another truth.

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History: "The South" In many traditional Southern countries awe and mystery surround the created object into which the creator projects spirit and soul. Also in contrast with the Western individual-based concept of intellectual property rights it is custom to recognize 'collective', 'communal' or 'folkloric' copyright. Folkloric copyright acknowledges rights to all kinds of knowledge, ideas and innovations produced in 'intellectual commons'. Such rights are not limited to the lifetime of an individual but rather exist in perpetuity with a specific group or an entire people. Islamic Tradition Already early Islamic jurists recognized a creator's right or copyright and offered protection against piracy. Traditional Islamic law treats infringement as a breach of ethics, not as a criminal act of theft. Punishment is carried out in the form of defamation of the infringer and the casting of shame on his tribe. Only in recent years many Islamic countries have adopted formal copyright statutes.

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IBM IBM (International Business Machines Corporation) manufactures and develops cumputer hardware equipment, application and sysem software, and related equipment. IBM produced the first PC (Personal Computer), and its decision to make Microsoft DOS the standard operating system initiated Microsoft's rise to global dominance in PC software. Business indicators: 1999 Sales: $ 86,548 (+ 7,2 % from 1998) Market capitalization: $ 181 bn Employees: approx. 291,000 Corporate website: www.ibm.com http://www.ibm.com/

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Moral rights Authors of copyrighted works (besides economic rights) enjoy moral rights on the basis of which they have the right to claim their authorship and require that their names be indicated on the copies of the work and in connection with other uses thereof. Moral rights are generally inalienable and remain with the creator even after he has transferred his economic rights, although the author may waive their exercise.

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Automation Automation is concerned with the application of machines to tasks once performed by humans or, increasingly, to tasks that would otherwise be impossible. Although the term mechanization is often used to refer to the simple replacement of human labor by machines, automation generally implies the integration of machines into a self-governing system. Automation has revolutionized those areas in which it has been introduced, and there is scarcely an aspect of modern life that has been unaffected by it. Nearly all industrial installations of automation, and in particular robotics, involve a replacement of human labor by an automated system. Therefore, one of the direct effects of automation in factory operations is the dislocation of human labor from the workplace. The long-term effects of automation on employment and unemployment rates are debatable. Most studies in this area have been controversial and inconclusive. As of the early 1990s, there were fewer than 100,000 robots installed in American factories, compared with a total work force of more than 100 million persons, about 20 million of whom work in factories.

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