Positive Images

Certainly propaganda needs positive aspects as well:
The art of circulating positive images even if the actual situation is unsuccessful, like in a war or before elections, when all opinion-polls are negative, is one which needs talent. Napoleon obviously possessed this talent.
Another master of this was Adolf Hitler and the people working next to him. The way how he was portrayed as the father of the nation, the sensitive guide through that war - even at a moment when it should have been clear that there was nothing left to win for the Germans/Austrians in that war - is quite extraordinary and demonstrates a hard piece of work. But more than anything else it need the population's will to believe those propaganda-messages. And the Germans preferred to believe in Hitler than to look for another truth.

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U.S.-Propaganda in World War I

Whereas the British propaganda institution, called the Wellington House (situated in the USA) was working secretly, the U.S.- version, the CPI (Taylor, Munitions of the Mind, p. 183) was not hiding at all. Its most important issue was to explain its own people why the USA was fighting that war in Europe. The idea spread was that it was a just war, a war that had to be fought to rescue all people, even the Germans, from their political system. For this issue the Germans were divided into two groups, the emperor and the soldiers on the one side, being portrayed as beasts, and the German people, presented as the victims of the first ones.

Propaganda tends to be as effective as bombs in wartime. With words alone there is no way of winning a war but loosing by words or loosing because of a lack of propaganda-words is easy. See the German example in World War I.
Defamation is an important tool of disinformation, which is especially chosen for destroying the good reputation of a competitor or enemy. In this respect information can turn into a more destructive tool than ordinary weapons.

War needs propaganda for moral reasons (justification), too, for the soldiers in the battlefields (they need to feel that their nation is appreciating their sacrifice) and for nationalism.

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Mobil

One of the largest of American holding companies, primarily engaged in petroleum operations but having major interests in chemical products and retailing. It was formed in 1976 to be the parent company in the merger of Mobil Oil Corporation and Marcor Inc. Mobil Oil Corporation carries on a full range of petroleum operations from exploration to marketing, with major production in the Gulf of Mexico, California, the Atlantic coast, the Alaskan North Slope, the North Sea, and Saudi Arabia. Headquarters for Mobil Corporation (and Mobil Oil Corporation) are in Fairfax, Va.

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