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U.S.-Propaganda in World War I Whereas the British propaganda institution, called the Wellington House (situated in the USA) was working secretly, the U.S.- version, the CPI (Taylor, Munitions of the Mind, p. 183) was not hiding at all. Its most important issue was to explain its own people why the USA was fighting that war in Europe. The idea spread was that it was a just war, a war that had to be fought to rescue all people, even the Germans, from their political system. For this issue the Germans were divided into two groups, the emperor and the soldiers on the one side, being portrayed as beasts, and the German people, presented as the victims of the first ones. Propaganda tends to be as effective as bombs in wartime. With words alone there is no way of winning a war but loosing by words or loosing because of a lack of propaganda-words is easy. See the German example in World War I. Defamation is an important tool of disinformation, which is especially chosen for destroying the good reputation of a competitor or enemy. In this respect information can turn into a more destructive tool than ordinary weapons. War needs propaganda for moral reasons (justification), too, for the soldiers in the battlefields (they need to feel that their nation is appreciating their sacrifice) and for nationalism.

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Napoleon Napoleon I. (1769-1821) was French King from 1804-1815. He is regarded as the master of propaganda and disinformation of his time. Not only did he play his game with his own people but also with all European nations. And it worked as long as he managed to keep up his propaganda and the image of the winner. Part of his already nearly commercial ads was that his name's "N" was painted everywhere. Napoleon understood the fact that people believe what they want to believe - and he gave them images and stories to believe. He was extraordinary good in black propaganda. Censorship was an element of his politics, accompanied by a tremendous amount of positive images about himself. But his enemies - like the British - used him as a negative image, the reincarnation of the evil (a strategy still very popular in the Gulf-War and the Kosovo-War) (see Taylor, Munitions of the Mind p. 156/157).

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