A certain problem today is an inflation of disinformation-messages. If the people get used to them, it gets easier for them to detect the lies. In a way disinformation is a tool of social control, holding down revolutionary emotions and thoughts; but also the contrary can be true.
Disinformation spread on purpose can not only change thoughts but it might as well be able to transform history by changing the meaning and interpretation of past events.
Therefore confidence and authority play a special role. Without a certain degree of legitimization, disinformation will not work, as people need something to refer to when they get informed. Disinformation lives on the fact that one can hardly exist without trusting other people. Thus, the source to spread a disinformation with, has to be well elected. Choosing the wrong way/media can destroy an entire campaign
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Munitions of the Mind. A history of propaganda from the ancient world to the present era. Manchester 1995 (2nd ed.)
This book gives a quite detailed insight on the tools and tasks of propaganda in European and /or Western history. Starting with ancient times the author goes up till the Gulf War and the meaning of propaganda today. In all those different eras propaganda was transporting similar messages, even when technical possibilities had not been fairly as widespread as today. Taylor's book is leading the reader through those different periods, trying to show the typical elements of each one.