Individualized Audience Targeting

New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like Amazon.Com have already started to exploit individualized audience targeting for their purposes.

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Rudy Giuliani

Born in 1944, Giuliani became famous in the mid Eighties, as a typical Eighties figure: a censor of corruption and greed. In the Seventies he had switched his registration from Democratic to Republican, and served a stint in the Reagan Justice Department. In 1983 he became U.S. Attorney for the southern District of New York, and his career took off. He was aggressive, headline grabbing, none too scrupulous about the finer points of civil liberties, and often effective. He used the RICO Act against organized crime, and pioneered the use of asset forfeiture in prosecuting drug dealers. He also moved against political corruption in New York City, toppling the Democratic leaders of the Bronx and Queens.

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