Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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Edward S. Herman is Professor Emeritus in Finance, Wharton School, University of Pennsylvania. Author of several books like The Myth of the Liberal Media: An Edward Herman Reader or Manufacturing Consent: The Political Economy of the Mass Media (he wrote that book - and others - together with