Introduction: The Substitution of Human Faculties with Technology: Computers and Robots

With the development of modern computing, starting in the 1940s, the substitution of human abilities with technology obtained a new dimension. The focus shifted from the replacement of pure physical power to the substitution of mental faculties. Following the early 1980s personal computers started to attain widespread use in offices and quickly became indispensable tools for office workers. The development of powerful computers combined with progresses in artificial intelligence research also led to the construction of sophisticated robots, which enabled a further rationalization of manufacturing processes.

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Association for Progressive Communication (APC)

The APC is a global federation of 24 non-profit Internet providers serving over 50,000 NGOs in 133 countries. Since 1990, APC has been supporting people and organizations worldwide, working together online for social, environmental and economic justice. The APC's network of members and partners spans the globe, with significant presence in Central and Eastern Europe, Africa, Asia and Latin America.

History

Between 1982 and 1987 several independent, national, non-profit computer networks emerged as viable information and communication resources for activists and NGOs. The networks were founded to make new communication techniques available to movements working for social change.

In 1987, people at GreenNet in England began collaborating with their counterparts at the Institute for Global Communications (IGC) in the United States. These two networks started sharing electronic conference material and demonstrated that transnational electronic communications could serve international as well as domestic communities working for peace, human rights and the environment.

This innovation proved so successful that by late 1989, networks in Sweden, Canada, Brazil, Nicaragua and Australia were exchanging information with each other and with IGC and GreenNet. In the spring of 1990, these seven organizations founded the Association for Progressive communications to co-ordinate the operation and development of this emerging global network of networks.

Strategies and Policies

The APC defends and promotes non-commercial, productive online space for NGOs and collaborates with like-minded organizations to ensure that the information and communication needs of civil society are considered in telecommunications, donor and investment policy. The APC is committed to freedom of expression and exchange of information on the Internet.

The APC helps to build capacity between existing and emerging communication service providers.

The APC Women's Networking Support Program promotes gender-aware Internet design, implementation and use.

Through its African members, the APC is trying to strengthen indigenous information sharing and independent networking capacity on the continent.

Members of APC develop Internet products, resources and tools to meet the advocacy, collaboration and information publishing and management needs of civil society. Recent APC initiatives have included the APC Toolkit Project: Online Publishing and Collaboration for Activists and the Mission-Driven Business Planning Toolkit.

The APC also runs special projects like the Beijing+5, which shall enable non-governmental organizations to actively participate in the review of the Beijing Platform for Action.

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The Post-World-War II-period

After World War II the importance of propaganda still increased, on the commercial level as well as on a political level, in the era of the Cold War. The propaganda institutions of the different countries wanted their people to think the right way, which meant, the national way. In the USA the McCarthy-era started, a totalitarian system in struggle against communism. McCarthy even managed to publicly burn critical books that were written about him; and every unbeloved artist was said to be a communist, an out-law.
Cold War brought the era of spies with it, which was the perfect tool of disinformation. But the topic as a movie-genre seems still popular today, as the unchanged success of James Bond-movies show.
A huge net of propaganda was built up for threatening with the nuclear bomb: pretending that the enemy was even more dangerous than the effect of such a bomb.
And later, after the fall of the Iron Curtain, disinformation found other fields of work, like the wars of the 1990s showed us.

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Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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Wide Area Network (WAN)

A Wide Area Network is a wide area proprietary network or a network of local area networks. Usually consisting of computers, it may consist of cellular phones, too.

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Proprietary Network

Proprietary networks are computer networks with standards different to the ones proposed by the International Standardization Organization (ISO), the Open Systems Interconnection (OSI). Designed to conform to standards implemented by the manufacturer, compatibility to other network standards is not assured.

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Netiquette

Although referred to as a single body of rules, there is not just one Netiquette, but there are several, though overlapping largely. Proposing general guidelines for posting messages to newsgroups and mailing lists and using the World Wide Web and FTP, Netiquettes address civility topics (i.e., avoiding hate speech) and comprise technical advises (i.e., using simple and platform-independent file formats).
Well-known Netiquettes are the Request for Comment #1855 and The Net: User Guidelines and Netiquette by Arlene H. Rinaldi.

ftp://ftp.isi.edu/in-notes/rfc1855.txt
http://www.fau.edu/netiquette/net/index.html
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Philip M. Taylor

Munitions of the Mind. A history of propaganda from the ancient world to the present era. Manchester 1995 (2nd ed.)
This book gives a quite detailed insight on the tools and tasks of propaganda in European and /or Western history. Starting with ancient times the author goes up till the Gulf War and the meaning of propaganda today. In all those different eras propaganda was transporting similar messages, even when technical possibilities had not been fairly as widespread as today. Taylor's book is leading the reader through those different periods, trying to show the typical elements of each one.

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Mark

A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." (WIPO) To be protected a mark must be registered in a government office whereby generally the duration is limited in time, but can be periodically (usually every 10 years) renewed.

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