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More and more, faster and faster, but... Since the invention of appropriate means and technologies, communication no longer requires face-to-face meetings. From writing and reading to using computers, expanding and exhausting one's possibilities to communicate relies more and more on the application of skills we have to learn. With the increasing importance of communication technologies, learning to apply them properly becomes a kind of rite of passage. A Small World From the very beginning - the first Sumerian pictographs on clay tablets - to today's state of the art technologies - broadband communication via Since the invention of the electrical telegraph, but especially with today's growing digital communication networks, every location on earth seems to be close, however distant it may be, and also time no longer remains a significant dimension. Threatened Cultural Memory More and more information is transmitted and produced faster and faster, but the shelf life of information becomes more and more fragile. For more than 4500 years Sumerian pictographs written on clay tablets remained intact, but newspapers and books, printed some decades ago, crumble into pieces; film reels, video tapes and cassettes corrode. Digitalization of information is not a cure; on the contrary it even intensifies the danger of destroying cultural heritage. Data increasingly requires specific software and hardware, but to regularly convert all available digitized information is an unexecutable task. Compared to the longevity of pictographs on clay tablets, digitized information is produced for instant one-time use. The increasing production and processing of information causes a problem hitherto unknown: the loss of our cultural memory. For further information see For another history of communication systems see |
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Public Relations and Propaganda Public relations usually is associated with the influencing of public opinion. Therefore it has subsequently been linked with propaganda. Using one of the many definitions of propaganda "... the manipulation of symbols as a means of influencing attitudes on controversial matters" (Harold D. Lasswell), the terms propaganda and PR seem to be easily interchangeable. Still many authors explicitly distinguish between public relations, advertising and propaganda. Unlike PR, which is often described as objective and extensive information of the public, advertising and propaganda are associated with manipulative activities. Nevertheless to treat public relations and propaganda as equivalents stands in the tradition of PR. Also institutions like the |
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MIT The MIT (Massachusetts Institute of Technology) is a privately controlled coeducational institution of higher learning famous for its scientific and technological training and research. It was chartered by the state of Massachusetts in 1861 and became a land-grant college in 1863. During the 1930s and 1940s the institute evolved from a well-regarded technical school into an internationally known center for scientific and technical research. In the days of the Great Depression, its faculty established prominent research centers in a number of fields, most notably analog computing (led by |
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Internet Architecture Board On behalf of the Internet Society: |
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