Internet services The Internet can be used in in different ways: for distributing and retrieving information, for one-to-one, one-to-many and many-to-many communication, and for the access services. Accordingly, there are different services on offer. The most important of these are listed below. |
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Public Relations Clients Unlike in the United Kingdom, where members of the Although public relations activity is mostly associated with marketing and issues management for corporate firms, also PR for nations, politicians and NGOs is common. Among the first to pursue PR for nations was |
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Internet Advertising The advertising industry has always relied on media to transport their messages and disseminate them to the public. Depending on the product or service advertised and the audience targeted different media are used. Besides cinema and outdoor advertising (posters etc.) the huge majority of ads is placed within the classical media landscape, which includes TV, newspapers, magazines and radio. Whereas in most cases only a relatively small fraction of advertising budgets is spent on cinema, outdoor and radio advertising, newspapers, magazines and TV account for more than two thirds of the money spent on ads. Still with the growing popularity of new media advertisers and marketers have recently also discovered digital networks and especially the Internet for their purposes. |
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PR Firms and their Mission Looking at how public relations practitioners advertise their services, they do not primarily seem to be followers of the "social engineering" approach. |
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Internet Software Consortium The Internet Software Consortium (ISC) is a nonprofit corporation dedicated to the production of high-quality reference implementations of Internet standards that meet production standards. Its goal is to ensure that those reference implementations are properly supported and made freely available to the Internet community. http://www.isc.org |
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World Wide Web (WWW) Probably the most significant Internet service, the World Wide Web is not the essence of the Internet, but a subset of it. It is constituted by documents that are linked together in a way you can switch from one document to another by simply clicking on the link connecting these documents. This is made possible by the Hypertext Mark-up Language (HTML), the authoring language used in creating World Wide Web-based documents. These so-called hypertexts can combine text documents, graphics, videos, sounds, and Especially on the World Wide Web, documents are often retrieved by entering keywords into so-called search engines, sets of programs that fetch documents from as many Among other things that is the reason why the World Wide Web is not simply a very huge database, as is sometimes said, because it lacks consistency. There is virtually almost infinite storage capacity on the Internet, that is true, a capacity, which might become an almost everlasting too, a prospect, which is sometimes According to the Internet domain survey of the |
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Vinton Cerf Addressed as one of the fathers of the Internet, Vinton Cerf together with Robert Kahn developed the In 1992, he co-founded the Today, Vinton Cerf is Senior Vice President for Internet Architecture and Technology at Vinton Cerf's web site: http://www.wcom.com/about_the_company/cerfs_up/ |
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International Cable Protection Committee (ICPC) The ICPC aims at reducing the number of incidents of damages to submarine telecommunications cables by hazards. The Committee also serves as a forum for the exchange of technical and legal information pertaining to submarine cable protection methods and programs and funds projects and programs, which are beneficial for the protection of submarine cables. Membership is restricted to authorities (governmental administrations or commercial companies) owning or operating submarine telecommunications cables. As of May 1999, 67 members representing 38 nations were members. http://www.iscpc.org |
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Cookie A cookie is an information package assigned to a client program (mostly a Web browser) by a server. The cookie is saved on your hard disk and is sent back each time this server is accessed. The cookie can contain various information: preferences for site access, identifying authorized users, or tracking visits. In online advertising, cookies serve the purpose of changing advertising banners between visits, or identifying a particular Advertising banners can be permanently eliminated from the screen by filtering software as offered by Cookies are usually stored in a separate file of the browser, and can be erased or permanently deactivated, although many web sites require cookies to be active. |
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Alexander Graham Bell b., March 3, 1847, Edinburgh d. Aug. 2, 1922, Beinn Bhreagh, Cape Breton Island, Nova Scotia, Canada American audiologist and inventor wrongly remembered for having invented the telephone in 1876. Although Bell introduced the first commercial application of the telephone, in fact a German teacher called Reiss invented it. For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/1/0,5716,15411+1+15220,00.html |
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Kessler Marketing Intelligence (KMI) KMI is the leading source for information on fiber-optics markets. It offers market research, strategic analysis and product planning services to the opto-electronics and communications industries. KMI tracks the worldwide fiber-optic cable system and sells the findings to the industry. KMI says that every fiber-optics corporation with a need for strategic market planning is a subscriber to their services. |
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Wide Application Protocol (WAP) The WAP (Wireless Application Protocol) is a specification for a set of communication protocols to standardize the way that wireless devices, such as cellular telephones and radio transceivers, can be used for Internet access, including While Internet access has been possible in the past, different manufacturers have used different technologies. In the future, devices and service systems that use WAP will be able to interoperate. Source: Whatis.com |
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Gopher Gopher is a menu system with hierarchically structured list of files that predates the World Wide Web. Today Gopher is of diminishing importance and mostly replaced by the |
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Fiber-optic cable networks Fiber-optic cable networks may become the dominant method for high-speed Internet connections. Since the first fiber-optic cable was laid across the Atlantic in 1988, the demand for faster Internet connections is growing, fuelled by the growing network traffic, partly due to increasing implementation of corporate networks spanning the globe and to the use of graphics-heavy contents on the Fiber-optic cables have not much more in common with copper wires than the capacity to transmit information. As copper wires, they can be terrestrial and submarine connections, but they allow much higher transmission rates. Copper wires allow 32 telephone calls at the same time, but fiber-optic cable can carry 40,000 calls at the same time. A capacity, Copper wires will not come out of use in the foreseeable future because of technologies as For technical information from the Encyclopaedia Britannica on telecommunication cables, click An entertaining report of the laying of the FLAG submarine cable, up to now the longest fiber-optic cable on earth, including detailed background information on the cable industry and its history, Neal Stephenson has written for Wired: Mother Earth Mother Board. Click Susan Dumett has written a short history of undersea cables for Pretext magazine, Evolution of a Wired World. Click A timeline history of submarine cables and a detailed list of seemingly all submarine cables of the world, operational, planned and out of service, can be found on the Web site of the For maps of fiber-optic cable networks see the website of |
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Electronic Messaging (E-Mail) Electronic messages are transmitted and received by computers through a network. By E-Mail texts, images, sounds and videos can be sent to single users or simultaneously to a group of users. Now texts can be sent and read without having them printed. E-Mail is one of the most popular and important services on the Internet. |
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Telnet Telnet allows you to login remotely on a computer connected to the Internet. |
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Cooperative Association of Internet Data Analysis (CAIDA) Based at the University of California's San Diego Supercomputer Center, CAIDA supports cooperative efforts among the commercial, government and research communities aimed at promoting a scalable, robust Internet infrastructure. It is sponsored by the |
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Multiple User Dungeons MUDs are virtual spaces, usually a kind of adventurous ones, you can log into, enabling you to chat with others, to explore and sometimes to create rooms. Each user takes on the identity of an avatar, a computerized character. |
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Porter Novelli Porter Novelli is the third largest PR firm with 1998 net fees of US$ 183,050,000. The companies focus lies on building brands, enhancing reputation and crisis management. Porter Novelli is specialised in: Food and nutrition, health care, consumer goods, technology, public affairs and social marketing. |
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Digital Subscriber Line (DSL) DSL connections are high-speed data connections over copper wire telephone lines. As with cable connections, with DSL you can look up information on the Internet and make a phone call at the same time but you do not need to have a new or additional cable or line installed. One of the most prominent DSL services is ISDN (integrated services digital network, for more information click here ( |
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Internet Protocol Number (IP Number) Every computer using IP numbers are divided into three classes. Class A is restricted for big-sized organizations, Class B to medium-sized ones as universities, and Class C is dedicated to small networks. Because of the increasing number of networks worldwide, networks belonging together, as |
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Fleishman-Hillard Fleishman-Hillard, headquartered in St. Louis, Missouri, is the world's fifth largest public relations agency, with offices throughout North America, Europe and Asia, and affiliates in Latin America. Its 1998 net fees accounted for US$ 160,692,000. |
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Internet Relay Chat (IRC) IRC is a text-based chat system used for live discussions of groups. For a history of IRC see Charles A. Gimon, IRC: The Net in Realtime, |
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Virtual Private Networks Virtual Private Networks provide secured connections to a corporate site over a public network as the Internet. Data transmitted through secure connections are encrypted and therefore have to be encrypted before they can be read. These networks are called virtual because connections are provided only when you connect to a corporate site; they do not rely on dedicated lines and support mobile use. |
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RIPE The RIPE Network Coordination Centre (RIPE NCC) is one of three Regional Internet Registries (RIR), which exist in the world today, providing allocation and registration services which support the operation of the Internet globally, mainly the allocation of http://www.ripe.net |
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AT&T Labs-Research The research and development division of http://www.research.att.com/ |
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Internet Architecture Board On behalf of the Internet Society: |
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ARPAnet ARPAnet was the small network of individual computers connected by leased lines that marked the beginning of today's global data networks. Being an experimental network mainly serving the purpose to test the feasibility of In 1969 ARPANET went online and links the first two computers, one of them located at the University of California, Los Angeles, the other at the Stanford Research Institute. But ARPAnet has not become widely accepted before it was demonstrated in action to a public of computer experts at the First International Conference on Computers and Communication in Washington, D. C. in 1972. Before it was decommissioned in 1990, In the USA commercial users already outnumbered military and academic users in 1994. Despite the rapid growth of the Net, most computers linked to it are still located in the United States. |
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Gateway A gateway is a computer supplying point-to-multipoint connections between computer networks. |
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Federal Networking Council Being an organization established in the name of the US government, the Federal Networking Council (FNC) acts as a forum for networking collaborations among Federal agencies to meet their research, education, and operational mission goals and to bridge the gap between the advanced networking technologies being developed by research FNC agencies and the ultimate acquisition of mature version of these technologies from the commercial sector. Its members are representatives of agencies as the National Security Agency, the Department of Energy, the http://www.fnc.gov |
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First Monday An English language peer reviewed media studies journal based in Denmark. http://firstmonday.dk |
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Proxy Servers A proxy server is a server that acts as an intermediary between a workstation user and the Internet so that security, administrative control, and caching service can be ensured. A proxy server receives a request for an Internet service (such as a Web page request) from a user. If it passes filtering requirements, the proxy server, assuming it is also a cache server, looks in its local cache of previously downloaded Web pages. If it finds the page, it returns it to the user without needing to forward the request to the Internet. If the page is not in the cache, the proxy server, acting as a client on behalf of the user, uses one of its own Source: Whatis.com |
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Wide Area Network (WAN) A Wide Area Network is a wide area proprietary network or a network of local area networks. Usually consisting of computers, it may consist of cellular phones, too. |
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National Laboratory for Applied Network Research NLANR, initially a collaboration among supercomputer sites supported by the Today NLANR offers support and services to institutions that are qualified to use high performance network service providers - such as Internet 2 and http://www.nlanr.net |
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Intranet As a |
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