Sponsorship Models

With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.

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On-line Advertising and the Internet Content Industry

Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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On-line Advertising Revenues

Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.

Table: Spending on On-Line Advertising by Category

(first quarter 1999)

Category

 Percent
Consumer-related

 27 %
Financial services

 21 %
Computing

 20 %
Retail/mail order

 13 %
New media

 8 %


Table: Types of On-Line Advertising

(first quarter 1999)

Type of Advertising

 Percent
Banners

 58 %
Sponsorships

 29 %
Interstitials

 6 %
E-mail

 1 %
Others

 6 %


Source: Internet Advertising Bureau (IAB).

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Mark

A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." (WIPO) To be protected a mark must be registered in a government office whereby generally the duration is limited in time, but can be periodically (usually every 10 years) renewed.

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Wide Area Network (WAN)

A Wide Area Network is a wide area proprietary network or a network of local area networks. Usually consisting of computers, it may consist of cellular phones, too.

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Polybius Checkerboard


 

 1

 2

 3

 4

 5
1

 A

 B

 C

 D

 E
2

 F

 G

 H

 I

 K
3

 L

 M

 N

 O

 P
4

 Q

 R

 S

 T

 U
5

 V

 W

 X

 Y

 Z


It is a system, where letters get converted into numeric characters.
The numbers were not written down and sent but signaled with torches.

for example:
A=1-1
B=1-2
C=1-3
W=5-2

for more information see:
http://www.ftech.net/~monark/crypto/crypt/polybius.htm

http://www.ftech.net/~monark/crypto/crypt/pol...
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