Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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On-line Advertising Revenues Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market. Table: Spending on On-Line Advertising by Category (first quarter 1999) Category Percent Consumer-related 27 % Financial services 21 % Computing 20 % Retail/mail order 13 % New media 8 % Table: Types of On-Line Advertising (first quarter 1999) Type of Advertising Percent Banners 58 % Sponsorships 29 % Interstitials 6 % E-mail 1 % Others 6 % Source: Internet Advertising Bureau (IAB).

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William Frederick Friedman Friedman is considered the father of U.S.-American cryptoanalysis - he also was the one to start using this term.

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