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Burson-Marsteller
Burson-Marsteller, the worlds leading public relations firm employs over 2,000 professionals in over 30 countries, operating in multiple functional and industry practice specialties. Its focus is on adding value to its clients through the use of
Perception Management. The goal is to ensure that the perceptions which
surround their clients and influence their stakeholders are consistent with
reality and the clients' desired business objectives.