1940s - Early 1950s: First Generation Computers

Probably the most important contributor concerning the theoretical basis for the digital computers that were developed in the 1940s was Alan Turing, an English mathematician and logician. In 1936 he created the Turing machine, which was originally conceived as a mathematical tool that could infallibly recognize undecidable propositions. Although he instead proved that there cannot exist any universal method of determination, Turing's machine represented an idealized mathematical model that reduced the logical structure of any computing device to its essentials. His basic scheme of an input/output device, memory, and central processing unit became the basis for all subsequent digital computers.

The onset of the Second World War led to an increased funding for computer projects, which hastened technical progress, as governments sought to develop computers to exploit their potential strategic importance.

By 1941 the German engineer Konrad Zuse had developed a computer, the Z3, to design airplanes and missiles. Two years later the British completed a secret code-breaking computer called Colossus to decode German messages and by 1944 the Harvard engineer Howard H. Aiken had produced an all-electronic calculator, whose purpose was to create ballistic charts for the U.S. Navy.

Also spurred by the war the Electronic Numerical Integrator and Computer (ENIAC), a general-purpose computer, was produced by a partnership between the U.S. government and the University of Pennsylvania (1943). Consisting of 18.000 vacuum tubes, 70.000 resistors and 5 million soldered joints, the computer was such a massive piece of machinery (floor space: 1,000 square feet) that it consumed 160 kilowatts of electrical power, enough energy to dim lights in an entire section of a bigger town.

Concepts in computer design that remained central to computer engineering for the next 40 years were developed by the Hungarian-American mathematician John von Neumann in the mid-1940s. By 1945 he created the Electronic Discrete Variable Automatic Computer (EDVAC) with a memory to hold both a stored program as well as data. The key element of the Neumann architecture was the central processing unit (CPU), which allowed all computer functions to be coordinated through a single source. One of the first commercially available computers to take advantage of the development of the CPU was the UNIVAC I (1951). Both the U.S. Census bureau and General Electric owned UNIVACs (Universal Automatic Computer).

Characteristic for first generation computers was the fact, that instructions were made-to-order for the specific task for which the computer was to be used. Each computer had a different binary-coded program called a machine language that told it how to operate. Therefore computers were difficult to program and limited in versatility and speed. Another feature of early computers was that they used vacuum tubes and magnetic drums for storage.

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Individualized Audience Targeting

New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like Amazon.Com have already started to exploit individualized audience targeting for their purposes.

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Virtual cartels, introduction

Among the most striking development of the 1990s has been the emergence of a global commercial media market utilizing new technologies and the global trend toward deregulation.
This global commercial media market is a result of aggressive maneuvering by the dominant firms, new technologies that make global systems cost-efficient, and neoliberal economic policies encouraged by the World Bank, IMF, WTO, and the US government to break down regulatory barriers to a global commercial media and telecommunication market.

A global oligopolistic market that covers the spectrum of media is now crystallizing the very high barriers to entry."

(Robert McChesney, author of "Rich Media, Poor Democracy")

The network structure of information and communication technologies means that even deregulated markets are not "free". The functional logic of global networks only tolerates a small number of large players. Mergers, strategic alliances, partnerships and cooperations are therefore the daily routine of the ICT business. They bypass competition and create "virtual cartels".

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"Stealth Sites"

"Stealth sites" account for a particular form of hidden advertisement. Stealth sites look like magazines, nicely designed and featuring articles on different topics, but in reality are set up for the sole purpose of featuring a certain companies products and services. "About Wines" for example is a well-done online magazine, featuring articles on food and travel and also publishes articles on wine, which surprisingly all happen to be from Seagram.

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An Economic and therefore Governmental Issue

While the digital divide might bring up the idea that enterprises will be able to sell more and more computers during the next years another truth looks as if there was no hope for a certain percentage of the population to get out of their marginalization, their position of being "have nots".

Studies show that the issue of different colors of skin play a role in this, but more than "racial" issues it is income, age and education that decides about the have and have nots.

There exist ~ 103 million households in the USA.
~6 million do not even have telephone access. Why should they care about computers?

The digital divide cuts the world into centers and peripheries, not into nations, as it runs through the boarder between the North and the South as well as through nations.

http://www.digitaldivide.gov/
http://www.digitaldividenetwork.org/
http://www.pbs.org/digitaldivide/
http://news.cnet.com/news/0-1005-200-344552.html
http://racerelations.about.com/newsissues/racerelations/msubdigdivide.htm
http://www.techweek.com/articles/11-1-99/divide.htm
http://www.ntia.doc.gov/ntiahome/net2/falling.html

The most different institutions with various interests in their background work in that field; not rarely paid by governments, which are interested in inhabitants, connected to the net and economy.
see also: http://www.washington.edu/wto/digital/

Searching information about the digital divide one will find informations saying that it is growing all the time whereas other studies suggest the contrary, like this one
http://news.cnet.com/news/0-1005-200-341054.html

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Economic structure; transparent customers

Following the dynamics of informatised economies, the consumption habits and lifestyles if customers are of great interest. New technologies make it possible to store and combine collected data of an enormous amount of people.

User profiling helps companies understand what potential customers might want. Often enough, such data collecting takes place without the customer's knowledge and amounts to spying.

"Much of the information collection that occurs on the Internet is invisible to the consumer, which raises serious questions of fairness and informed consent."

(David Sobel, Electronic Privacy Information Center)

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4000 - 1000 B.C.

4th millennium B.C.
In Sumer writing is invented.

Writing and calculating came into being at about the same time. The first pictographs carved into clay tablets were used for administrative purposes. As an instrument for the administrative bodies of early empires, which began to rely on the collection, storage, processing and transmission of data, the skill of writing was restricted to only very few. Being more or less separated tasks, writing and calculating converge in today's computers.

Letters are invented so that we might be able to converse even with the absent, says Saint Augustine. The invention of writing made it possible to transmit and store information. No longer the ear predominates; face-to-face communication becomes more and more obsolete for administration and bureaucracy. Standardization and centralization become the constituents of high culture and vast empires as Sumer and China.

3200 B.C.
In Sumer the seal is invented.

About 3000 B.C.
In Egypt papyrus scrolls and hieroglyphs are used.

About 1350 B.C.
In Assyria the cuneiform script is invented.

1200 B.C.
According to Aeschylus, the conquest of the town of Troy was transmitted via torch signals.

About 1100 B.C.
Egyptians use homing pigeons to deliver military information.

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Computer programming language

A computer programming language is any of various languages for expressing a set of detailed instructions for a digital computer. Such a language consists of characters and rules for combining them into symbols and words.

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AT&T

AT&T Corporation provides voice, data and video communications services to large and small businesses, consumers and government entities. AT&T and its subsidiaries furnish domestic and international long distance, regional, local and wireless communications services, cable television and Internet communications services. AT&T also provides billing, directory and calling card services to support its communications business. AT&T's primary lines of business are business services, consumer services, broadband services and wireless services. In addition, AT&T's other lines of business include network management and professional services through AT&T Solutions and international operations and ventures. In June 2000, AT&T completed the acquisition of MediaOne Group. With the addition of MediaOne's 5 million cable subscribers, AT&T becomes the country's largest cable operator, with about 16 million customers on the systems it owns and operates, which pass nearly 28 million American homes. (source: Yahoo)

Slogan: "It's all within your reach"

Business indicators:

Sales 1999: $ 62.391 bn (+ 17,2 % from 1998)

Market capitalization: $ 104 bn

Employees: 107,800

Corporate website: http://www.att.com http://www.att.com/
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Hieroglyphs

Hieroglyphs are pictures, used for writing in ancient Egypt. First of all those pictures were used for the names of kings, later more and more signs were added, until a number of 750 pictures

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Network Information Center (NIC)

Network information centers are organizations responsible for registering and maintaining the domain names on the World Wide Web. Until competition in domain name registration was introduced, they were the only ones responsible. Most countries have their own network information center.

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Internet Research Task Force

Being itself under the umbrella of the Internet Society, the Internet Research Task Force is an umbrella organization of small research groups working on topics related to Internet protocols, applications, architecture and technology. It is governed by the Internet Research Steering Group.

http://www.irtf.org

http://www.irtf.org/
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