Disney

Founded in 1929 Disney primarily engages in child and adult entertainment. Starting with the production of animated motion-picture cartoons in the late 1940s Disney began to make also nature documentaries and live-action motion pictures, as well as short cartoons and live-action programs for television. In 1955 the company opened Disneyland, which was their first amusement park. Further openings of amusement parks in the U.S. and Europe followed. In 1996 Disney acquired Capital Cities/ABC Inc., which owned the ABC television network.

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Mark

A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." (WIPO) To be protected a mark must be registered in a government office whereby generally the duration is limited in time, but can be periodically (usually every 10 years) renewed.

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