Changes Still, disinformation and propaganda are nothing magic. They can change things, but supposedly only if those things/meanings/opinions are not fixed completely. Galileo Galilee was not capable of changing people's opinion about the world being flat until some persons got suspicious that this long-believed-in truth was a mistake. The propaganda of his experiments which made him famous was not enough. On the other hand later all the propaganda of his enemies could not turn back the wheel of enlightenment, as people thought it was more logic to believe in a round world than in a flat one. It is never just a single idea that changes. Society is following the changes. Thinking about disinformation brings us to the word truth, of course, and to the doubt that there is no definite truth. And truth can easily be manipulated to another truth. Just present some facts that seem to be logic and there you've got a new truth. And if the facts can supposedly be proved by empirical studies then the quality of the truth definitely rises. That's what ideologies do all the time. And the media like to do the same thing - as a game with power or mere presentation of power? But of course there also exist bits of disinformation which are more amusing than evil or dangerous: - the theory of the celestro-centric world/"Hohlwelttheorie" - the story of the German philosopher who invented an Italian philosopher, wrote books about him, even reprinted "his" texts, which had gone lost pretendedly 100 years ago - and finally lost his job and all his career when other scientists found out that everything had been made up.

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The "Corpse-Conversion Factory"-rumor Supposedly the most famous British atrocity story concerning the Germans during World War I was the "Corpse-Conversion Factory"-rumor; it was said the Germans produced soap out of corpses. A story, which got so well believed that it was repeated for years - without a clear evidence of reality at that time. (Taylor, Munitions of the Mind, p.180)

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Extract of Disney’s Content Production and Distribution Holdings Although the traditional media companies first steps into the digital sphere were fairly clumsy, they have quickly learned from their mistakes and continued to enlarge their Internet presence. Time Warner now for instance operates about 130 Web-Sites (http://www.timewarner.com/corp/about/pubarchive/websites.html). Anyhow the stronger online-engagement of the big media conglomerates by 1998 has led to the establishment of a new pattern: "More than three-quarters of the 31 most visited news and entertainment websites were affiliated with large media firms, and most of the rest were connected to outfits like AOL and Microsoft." (Broadcasting and Cable, 6/22/98). During the last years many of the smaller players in the field of digital media have been driven out of competition by the huge media conglomerates. This mainly is a result of the advantages that the commercial media giants have over their less powerful counterparts: As engagement in online activities mostly does not lead to quick profits, investors must be able to take losses, which only powerful companies are able to. Traditional media outlets usually have huge stocks of digital programming, which they can easily plug into the Internet at little extra cost. To generate audience, the big media conglomerates constantly promote their Websites and other digital media products on their traditional media holdings. As possessors of the hottest "brands" commercial media companies often get premier locations from browser software makers, Internet service providers, search engines and portals. Having the financial resources at their disposition the big media firms are aggressive investors in start-up Internet media companies. Commercial media companies have close and long ties to advertisers, which enables them to seize most of these revenues.

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Transistor A transistor is a solid-state device for amplifying, controlling, and generating electrical signals. Transistors are used in a wide array of electronic equipment, ranging from pocket calculators and radios to industrial robots and communications satellites.

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Division of labor The term refers to the separation of a work process into a number of tasks, with each task performed by a separate person or group of persons. It is most often applied to mass production systems, where it is one of the basic organizing principles of the assembly line. Breaking down work into simple, repetitive tasks eliminates unnecessary motion and limits the handling of tools and parts. The consequent reduction in production time and the ability to replace craftsmen with lower-paid, unskilled workers result in lower production costs and a less expensive final product. The Scottish economist Adam Smith saw in this splitting of tasks a key to economic progress by providing a cheaper and more efficient means of producing economic goods.

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