Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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The following selection does not claim to present an exhaustive listing, but rather picks some of the company's most important assets. Due to the rapid developments in the world of media giants the list is also subject to changes.
Broadcasting
ABC TV Network with 223 affiliated TV stations covering the entire U.S.
ABC Radio Network, with 2,900 affiliated stations throughout the U.S.
Owner of 9 VHF TV stations
Owner of 11 AM and 10 FM stations
Cable TV Systems and Channels/Networks
80 % of ESPN cable TV channel and ESPN International
50 % of Lifetime cable TV channel
Internet/Interactive
Disney Interactive - entertainment and educational computer software and video games, plus development of content for on-line services.
Partnership with 3 phone companies to provide video programming and interactive services.
ABC Online
TV Production, Movies, Video, Music
Disney Television Production studios and Walt Disney Pictures movie studio
Buena Vista Television production company
Buena Vista Home Video
Miramax and Touchstone movie production companies
Buena Vista Pictures Distribution and Buena Vista International, distributors for Disney and Touchstone movies
Walt Disney Records, and Hollywood Records
Publishing
6 daily newspapers
About 40 weekly magazines, including: Discover, Women's Wear Daily, Los Angeles and Institutional Investor.
Chilton Publications
Guilford Publishing Co.
Hitchcock Publishing Co.
Theme Parks, Resorts, and Travel
Disneyland
Disney World and Disney World Resort
Part owner of Disneyland-Paris and Tokyo Disneyland
12 resort hotels
Disney Vacation Club
Cruise Lines
International TV, Film, and Broadcasting
50 % owner of Tele-München Fernseh GmbH & Co.
50 % owner of RTL Disney Fernseh GmbH & Co.
23 % owner of RTL 2 Fernseh GmbH & Co.
37,5 % owner of TM3 Fernseh GmbH & Co.
20-33 % stake in Eurosport network, Spanish Tesauro SA TV company, and Scandinavian Broadcasting System SA
20 % owner of TVA
Other
Over 500 Disney Stores, and licensing of Disney products
The Mighty Ducks professional hockey team
25 % ownership of California Angels major league baseball team
Business Connections with Other Media Companies
Joint ventures, equity interests, or major arrangements with
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Large five-sided building in Arlington county, Va., near Washington, D.C., that serves as headquarters of the U.S. Department of Defense, including all three services--Army, Navy, and Air Force. On its completion it was the world's largest office building, covering 34 acres and offering 3,700,000 square feet (343,730 square m) of usable floor space for as many as 25,000 persons, military and civilian.
Caching generally refers to the process of making an extra copy of a file or a set of files for more convenient retrieval. On the Internet caching of third party files can occur either locally on the user's client computer (in the RAM or on the hard drive) or at the server level ("proxy caching"). A requested file that has been cached will then be delivered from the cache rather than a fresh copy being retrieved over the Internet.