Legal Protection: European Union Within the EU's goal of establishing a European single market also intellectual property rights are of significance. Therefore the European Commission aims at the harmonization of the respective national laws of the EU member states and for a generally more effective protection of intellectual property on an international level. Over the years it has adopted a variety of Conventions and Directives concerned with different aspects of the protection of industrial property as well as copyright and neighboring rights. An overview of EU activities relating to intellectual property protection is available on the website of the European Commission (DG Internal Market): http://www.europa.eu.int/comm/internal_market/en/intprop/intprop/index.htm

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Satyrs, Frankenstein, Machine Men, Cyborgs The idea of hybrid beings between man and non-human entities can be traced back to mythology: mythologies, European and non-European are populated with beings which are both human and non-human, and which, because of this non-humanness, have served as reference points in the human endeavour of understanding what it means to be human. Perhaps "being human" is not even a meaningful phrase without the possibility to identify ourselves also with the negation of humanness, that is, to be human through the very possibility of identification with the non-human. While in classical mythology, such being were usually between the man and animal kingdoms, or between the human and the divine, the advent of modern technology in the past two centuries has countered any such irrational representations of humanness. The very same supremacy of rationality which deposited the hybrid beings of mythology (and of religion) on the garbage heap of the modern period and which attempted a "pure" understanding of humanness, has also been responsible for the rapid advance of technology and which in turn prepared a "technical" understanding of the human. The only non-human world which remains beyond the animal and divine worlds is the world of technology. The very attempt of a purist definition of the human ran encountered difficulty; the theories of Darwin and Freud undermined the believe that there was something essentially human in human beings, something that could be defined without references to the non-human. Early representations of half man - half machine creatures echo the fear of the violent use of machinery, as in wars. Mary Shelley published Frankenstein in 1818, only a few years after the end of the Napoleonic wars. But machines are not only a source of fear exploited in fiction literature, their power and makes their non-humanness super-humanness. The French philosopher and doctor Julien de La Mettrie argues in his famous Machine Man that human beings are essentially constructed like machines and that they obey to the same principles. Machine Man provides a good example of how the ideas of the Enlightenment of human autonomy are interwoven with a technical discourse of perfection. What human minds have later dreamed up about - usually hostile - artificial beings has segmented in the literary genre of science fiction. Science fiction seems to have provided the "last" protected zone for the strong emotions and hard values which in standard fiction literature would relegate a story into the realm of kitsch. Violent battles, strong heroes, daring explorations, infinity and solitude, clashes of right and wrong and whatever else makes up the aesthetic repertoire of metaphysics has survived unscathed in science fiction. However, science fiction also seems to mark the final sequence of pure fiction: the Cyborg heroes populating this genre have transcended the boundary between fact and fiction, ridiculing most established social theories of technology based on technological instrumentalism. Donna Haraway has gone a long way in coming to terms with the cultural and social implications of this development. "By the late twentieth century, our time, a mythic time, we are all chimeras, theorized and fabricated hybrids of machine and organism; in short, we are cyborgs", Haraway states in her Cyborg Manifesto. In cyber culture, the boundaries between organisms and machines, between nature and culture become as ambivalent as the borderline between he physical and the non-physical: "Our best machines are made of sunshine; they are all light and clean because they are nothing but signals". In the Flesh Machine the Critial Art Ensemble analyses the mapping of the body, as in genetics, as one aspect of keeping state power in place, the other two aspects being the "war machine" and the "sight machine". The mapping of the flesh machine is a logical and necessary consequence of the development of the other two "machines". Cyborgisation is in the words of CEA, the "coming of age of the flesh machine", which, although it has "intersected both the sight and war machine since ancient times ... is the slowest to develop. " Representation is a necessary preliminary to violence, since "Any successful offensive military action begins with visualization and representation. The significant principle here .... is that vision equals control."

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Media Giants Online The following selection does not claim to present an exhaustive listing, but rather picks some of the company's most important assets. Due to the rapid developments in the world of media giants the list is also subject to changes. Broadcasting ABC TV Network with 223 affiliated TV stations covering the entire U.S. ABC Radio Network, with 2,900 affiliated stations throughout the U.S. Owner of 9 VHF TV stations Owner of 11 AM and 10 FM stations Cable TV Systems and Channels/Networks Disney Channel 80 % of ESPN cable TV channel and ESPN International 50 % of Lifetime cable TV channel Internet/Interactive Disney Interactive - entertainment and educational computer software and video games, plus development of content for on-line services. Partnership with 3 phone companies to provide video programming and interactive services. ABC Online TV Production, Movies, Video, Music Disney Television Production studios and Walt Disney Pictures movie studio Buena Vista Television production company Buena Vista Home Video Miramax and Touchstone movie production companies Buena Vista Pictures Distribution and Buena Vista International, distributors for Disney and Touchstone movies Walt Disney Records, and Hollywood Records Publishing 6 daily newspapers About 40 weekly magazines, including: Discover, Women's Wear Daily, Los Angeles and Institutional Investor. Chilton Publications Guilford Publishing Co. Hitchcock Publishing Co. Theme Parks, Resorts, and Travel Disneyland Disney World and Disney World Resort Part owner of Disneyland-Paris and Tokyo Disneyland 12 resort hotels Disney Vacation Club Cruise Lines International TV, Film, and Broadcasting 50 % owner of Tele-München Fernseh GmbH & Co. 50 % owner of RTL Disney Fernseh GmbH & Co. 23 % owner of RTL 2 Fernseh GmbH & Co. 37,5 % owner of TM3 Fernseh GmbH & Co. 20-33 % stake in Eurosport network, Spanish Tesauro SA TV company, and Scandinavian Broadcasting System SA 20 % owner of TVA Other Over 500 Disney Stores, and licensing of Disney products The Mighty Ducks professional hockey team 25 % ownership of California Angels major league baseball team Business Connections with Other Media Companies Joint ventures, equity interests, or major arrangements with Bertelsmann, TCI, Hearst Corp., Kirch, and various other media and telephone companies.

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