- Concerning their human and financial resources commercial media and independent content provider are an extremely unequal pair. While the 1998 revenues of the world's leading media conglomerates (AOL Time Warner, Disney, Bertelsmann, Viacom and the News Corporation) amounted to US$ 91,144,000,000 provider of independent content usually act on a non-profit basis and to a considerable extent depend on donations and contributions.
Also the human resources they have at their disposal quite differ. Viacom for example employs 112,000 people. Alternative media conversely are mostly run by a small group of activists, most of them volunteers. Moreover the majority of the commercial media giants has a multitude of subsidiaries (Bertelsmann for instance has operations in 53 countries), while independent content provider in some cases do not even have proper office spaces. Asked about their offices number of square meters Frank Guerrero from RTMark comments "We have no square meters at all, because we are only on the web. I guess if you add up all of our servers and computers we would take up about one or two square meters."
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The transformation of writings from scrolls to codices, in basic the hardcover book as we know it today, is an essential event in European history. Quoting accurately by page number, browsing through pages and skipping chapters, all impossible while reading scrolls, become possible.
In the computer age we are witnesses to a kind of revival of the scrolls as we scroll upwards and downwards a document we just see a portion of. Maybe the introduction of hypertext is the beginning of a similar change as the replacement of scrolls by codices.