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Globalization of Media Power |
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Until the 1980s most media were domestically owned and regulated. Then, following the increased emphasis on free trade, national deregulation and privatization, pushed for by institutions like the International Monetary Fund (IMF) and the World Bank, drastic changes within the world of media occurred.
While throughout the 1990s media were still primarily organized on a national or local level, with the further rise of neoliberalism and the implementation of free movement of labor, goods, services and capital between countries the importance of national boundaries has diminished. Today the whole world participates in one global market system. Just as many other industries also commercial media have followed the trend towards globalization, resulting in an increasing number of transnational corporations (TNCs), which maintain subsidies in several countries and operate and invest on the basis of a multi-country perspective.
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WIPO
The World Intellectual Property Organization is one of the specialized agencies of the United Nations (UN), which was designed to promote the worldwide protection of both industrial property (inventions, trademarks, and designs) and copyrighted materials (literary, musical, photographic, and other artistic works). It was established by a convention signed in Stockholm in 1967 and came into force in 1970. The aims of WIPO are threefold. Through international cooperation, WIPO promotes the protection of intellectual property. Secondly, the organization supervises administrative cooperation between the Paris, Berne, and other intellectual unions regarding agreements on trademarks, patents, and the protection of artistic and literary work and thirdly through its registration activities the WIPO provides direct services to applicants for, or owners of, industrial property rights.
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