With the dissemination of their content commercial media are among other things also able to transport values and ideologies. Usually their programming reflects society's dominant social, political, ethical, cultural and economical values. A critical view of the prevalent ideologies often is sacrificed so as not to offend the existing political elites and corporate powers, but rather satisfy shareholders and advertisers.
With most of the worlds content produced by a few commercial media conglomerates, with the overwhelming majority of companies (in terms of revenue generation) concentrated in Europe, the U.S., Japan and Australia there is also a strong flow of content from the 'North-West' to the 'South-East'. Popular culture developed in the world's dominant commercial centers and Western values and ideologies are so disseminated into the most distant corners of the earth with far less coming back.
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Ever since the publication of her Cyborg Manifesto Donna Haraway has been providing widely received theoretical contributions to the debate around artificial life. In the "Manifesto" she considers the political and social implications of the advent of artificial beings. A radical feminist, Haraway combines in her theoretical approach philosophy, cultural studies and gender studies.
Hyperlink to Donna Haraway: