Since the invention of appropriate means and technologies, communication no longer requires face-to-face meetings.
From writing and reading to using computers, expanding and exhausting one's possibilities to communicate relies more and more on the application of skills we have to learn. With the increasing importance of communication technologies, learning to apply them properly becomes a kind of rite of passage.
A Small World
From the very beginning - the first Sumerian pictographs on clay tablets - to today's state of the art technologies - broadband communication via
Since the invention of the electrical telegraph, but especially with today's growing digital communication networks, every location on earth seems to be close, however distant it may be, and also time no longer remains a significant dimension.
Threatened Cultural Memory
More and more information is transmitted and produced faster and faster, but the shelf life of information becomes more and more fragile. For more than 4500 years Sumerian pictographs written on clay tablets remained intact, but newspapers and books, printed some decades ago, crumble into pieces; film reels, video tapes and cassettes corrode. Digitalization of information is not a cure; on the contrary it even intensifies the danger of destroying cultural heritage. Data increasingly requires specific software and hardware, but to regularly convert all available digitized information is an unexecutable task.
Compared to the longevity of pictographs on clay tablets, digitized information is produced for instant one-time use. The increasing production and processing of information causes a problem hitherto unknown: the loss of our cultural memory.
For further information see
For another history of communication systems see
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With the dissemination of their content commercial media are among other things also able to transport values and ideologies. Usually their programming reflects society's dominant social, political, ethical, cultural and economical values. A critical view of the prevalent ideologies often is sacrificed so as not to offend the existing political elites and corporate powers, but rather satisfy shareholders and advertisers.
With most of the worlds content produced by a few commercial media conglomerates, with the overwhelming majority of companies (in terms of revenue generation) concentrated in Europe, the U.S., Japan and Australia there is also a strong flow of content from the 'North-West' to the 'South-East'. Popular culture developed in the world's dominant commercial centers and Western values and ideologies are so disseminated into the most distant corners of the earth with far less coming back.
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Traditionally, an avatar is a mythical figure half man half god. In Hindu mythology, avatars are the form that deities assume when they descend on earth. Greek and Roman mythologies also contain avatars in animal form or half animal, half man. In virtual space, the word avatar refers to a "virtual identity" that a user can construct for him / herself, e.g. in a chat-room. Avatars have also been a preferred object of media art.
Nadia Thalman is director of