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Celera is an American company dedicated to the full sequencing and exploitation of the humane genome according to private business criteria. The company whose slogan is "Speed matters", is run by the Vietnam veteran Craig Ventor, whose declarations and business practices have given rise to widespread criticism. Unlike the Humane Genome Project, which is mapping the entire genome, Dr Ventor's method focuses on the genome information contained in messenger molecules. In keeping with Celera's slogan, this allows a much faster sequencing rate. The aggressive manoeuvring of Celera, coupled with Dr Ventor's unchecked self-esteem which lead him to compare himself to Nobel Prize winners, has meant that Dr. Ventor has been ostracised within the scientific community. James Watson, the co-discoverer of DNA, refers to Dr. Ventor's fast but relatively crude results as work that "any monkey could do" (source: BBC)
http://www.celera.com