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Public relations usually is associated with the influencing of public opinion. Therefore it has subsequently been linked with propaganda. Using one of the many definitions of propaganda "... the manipulation of symbols as a means of influencing attitudes on controversial matters" (Harold D. Lasswell), the terms propaganda and PR seem to be easily interchangeable.
Still many authors explicitly distinguish between public relations, advertising and propaganda. Unlike PR, which is often described as objective and extensive information of the public, advertising and propaganda are associated with manipulative activities. Nevertheless to treat public relations and propaganda as equivalents stands in the tradition of PR.
Also institutions like the
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Realizing that he'd need to lower costs
The use of interchangeable parts meant making the individual pieces of the car the same every time. Therefore the machines had to be improved, but once they were adjusted, they could be operated by a low-skilled laborer. To reduce the time workers spent moving around Ford refined the flow of work in the manner that as one task was finished another began, with minimum time spent in set-up. Furthermore he divided the labor by breaking the assembly of the legendary Model T in 84 distinct steps.
Putting all those findings together in 1913 Ford installed the first moving
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Among the most striking development of the 1990s has been the emergence of a global commercial media market utilizing new technologies and the global trend toward deregulation.
This global commercial media market is a result of aggressive maneuvering by the dominant firms, new technologies that make global systems cost-efficient, and neoliberal economic policies encouraged by the World Bank, IMF, WTO, and the US government to break down regulatory barriers to a global commercial media and telecommunication market.
A global oligopolistic market that covers the spectrum of media is now crystallizing the very high barriers to entry."
(Robert McChesney, author of "Rich Media, Poor Democracy")
The network structure of information and communication technologies means that even deregulated markets are not "free". The functional logic of global networks only tolerates a small number of large players. Mergers, strategic alliances, partnerships and cooperations are therefore the daily routine of the ICT business. They bypass competition and create "virtual cartels".
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In an increasingly technisised world where technology has also become a determinant of value-free values, mind and body are increasingly considered as "imperfect" compared to the brilliant designs of technology. While for centuries the "weakness" of the human flesh has been the object of lamentations, the 21st century seems set to transform the genre of tragedy into a sober technological project of improvement. Within this project, men and women receive the status of "risk factor" which potentially destabilises technological systems, a circumstance which calls for correction and control measures.
Two main ways of checking the risk of "human error", as well as inefficiency, irrationality, selfishness, emotional turbulence, and other weaknesses of human beings: by minimizing human participation in technological processes, and, to an increasing extent, by technically eliminating such risk factors in human beings themselves.
Human beings, once considering themselves as the "crown of creation" or the "masters of the world" are reducing themselves to the "human factor" in globally networked technical systems, that factor which still escapes reliable calculation and which, when interacting with fast and potent technical environments, is a source of imperfection. For the human mind and body to perfect itself - to adapt itself to the horizon of perfection of science and technology - takes long time periods of discipline, learning, even biological evolution.
In the calculating thinking required in highly technisised context, mind and body inevitably appear as deficient compared to a technology which, unlike the human organism, has the potential of fast and controlled "improvement". Surely, the human organism has always been prey to defects, to "illnesses" and "disablement". Disease has therefore been one of the main motivations behind the development of Bio-ITs: Bio-ITs are being developed to help the blind get their eyesight back, the deaf to hear, the lame to walk, the depressed to be happy. Such medical applications of Bio-ITs are nothing essentially new: Captain Silver's crunch, the wheelchair, a tooth filling save the same basic purpose of correcting a physical deficiency.
But there is a much wider scope to this new development, in which the "normal" biological condition of a human being, such as proneness to death, forgetfulness, aging, inefficiency, solitude, or boredom are understood as defects which can and should be corrected. The use of ITs to overcome such "biological" constraints is often seen as the "ultimate" technological advance, even if the history of utopian visions connected to technological innovation is as old as it is rife with surprise, disappointment, and disaster.
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The public relations industry, the same as advertising, is concentrated in the hands of few dominant firms. Still, the striking element about corporate public relations is that PR firms are tightly related to advertising companies. Nine out of the ten biggest international PR agencies have close ties with the advertising industry. Also, looking at the largest acquisitions involving U.S. PR firms from 1997 to 1999 it is apparent that money coming from advertising agencies has played an important role.
Table: Top 10 PR Firms 1998
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With many PR agencies sold to advertising companies, the advertising industry's influence further increases; enabling them to offer their clients not only advertising services, but also know-how in marketing, public opinion, crisis and issues management and political lobbying.
Table: Acquisition of PR Agencies (1997 - 1999)
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Source: Odwyerpr.com.
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Eli Whitney's proposal for a simplification and standardization of component parts marked a further milestone in the advance of the
By the middle of the 19th century the general concepts of
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"Attention Brokerage" is one of the latest developments in the field of online advertising. The first Web-site applying the concept of selling and buying attention is Cybergold. Users, who want to earn money have to register and then look at ads, which, of course, they have to prove by e.g. downloading software. Attention, according to this idea, represents a good, which is worth being paid for.
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Although Web advertising becomes a significant portion of marketing budgets, advertisers are still unsure on how to unlock the potential of the Internet. Current findings show that:
- Consumer brands spend only a fraction of their advertising budget on on-line advertising.
- Technology companies spend five times more on advertising in the WWW.
- While banner campaigns are still popular, there is no standardized solution for on-line advertising.
- Ad pricing is based on CPM (costs per 1.000 visitors), rather than on results.
- Personalized targeting has not yet taken hold. Instead advertisers mainly target on content.
At the moment three dominant models are used for Internet advertising:
Destination Sites: They use entertainment, high production values and information to pull users in and bring them back again.
Micro Sites: Content sites or networks host small clusters of brand pages.
Banner Campaigns: Those include other forms of Web advertising like sponsorships.
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The term mass production refers to the application of the principles of specialization,
A Wide Area Network is a wide area proprietary network or a network of local area networks. Usually consisting of computers, it may consist of cellular phones, too.
b. April 14, 1907, Port-au-Prince, Haiti
d. April 21, 1971, Port-au-Prince
By name PAPA DOC, president of Haiti whose 14-year regime was of unprecedented duration in that country. A supporter of President Dumarsais Estimé, Duvalier was appointed director general of the National Public Health Service in 1946. He was appointed underminister of labour in 1948 and the following year became minister of public health and labour, a post that he retained until May 10, 1950, when President Estimé was overthrown by a military junta under Paul E. Magloire, who was subsequently elected president. By 1954 he had become the central opposition figure and went underground. Duvalier was elected president in September 1957. Setting about to consolidate his power, he reduced the size of the army and organized the Tontons Macoutes ("Bogeymen"), a private force responsible for terrorizing and assassinating alleged foes of the regime. Late in 1963 Duvalier moved further toward an absolutist regime, promoting a cult of his person as the semi divine embodiment of the Haitian nation. In April 1964 he was declared president for life. Although diplomatically almost completely isolated, excommunicated by the Vatican until 1966 for harassing the clergy, and threatened by conspiracies against him, Duvalier was able to stay in power longer than any of his predecessors.
Copyright management information refers to information which identifies a work, the author of a work, the owner of any right in a work, or information about the terms and conditions of the use of a work, and any numbers or codes that represent such information, when any of these items of information are attached to a copy of a work or appear in connection with the communication of a work to the public.
Expert systems are advanced computer programs that mimic the knowledge and reasoning capabilities of an expert in a particular discipline. Their creators strive to clone the expertise of one or several human specialists to develop a tool that can be used by the layman to solve difficult or ambiguous problems. Expert systems differ from conventional computer programs as they combine facts with rules that state relations between the facts to achieve a crude form of reasoning analogous to
The Internet Societal Task Force is an organization under the umbrella of the Internet Society dedicated to assure that the Internet is for everyone by identifying and characterizing social and economic issues associated with the growth and use of Internet. It supplements the technical tasks of the
Topics under discussion are social, economic, regulatory, physical barriers to the use of the Net, privacy, interdependencies of Internet penetration rates and economic conditions, regulation and taxation.
The economic rights (besides
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