Commercial vs. Independent Content

Commercial media aim towards economies of scale and scope, with the goal to maximize profits. As advertising money usually is their primary source of revenue their content very often is attuned to meet the needs of advertisers and marketers. Information necessary for a citizen's participation in the public sphere usually only plays a minor role in their programming, as it does not comply with the demands of an economic system whose principal aim is the generation of profit. They also virtually always are structured in accord with and to help reinforce society's defining hierarchical social relationships, and are generally controlled by and controlling of other major social institutions, particularly corporations.

Independent content provider on the other hand mostly act on a non-profit basis and try to avoid dependence on corporate powers and the state. One of their main concerns is the critical observation of public interest issues. The central aim of independent content provider's activities usually is to bring aspects and standpoints neglected by the (commercial) mainstream media to the public and subvert society's defining hierarchical social relationships. Promoting public debate and an active civil society they engage in the organization of alert actions and information campaigns or create subversive art

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On-line Advertising and the Internet Content Industry

Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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Timeline BC

~ 1900 BC: Egyptian writers use non-standard Hieroglyphs in inscriptions of a royal tomb; supposedly this is not the first but the first documented example of written cryptography

1500 an enciphered formula for the production of pottery is done in Mesopotamia

parts of the Hebrew writing of Jeremiah's words are written down in "atbash", which is nothing else than a reverse alphabet and one of the first famous methods of enciphering

4th century Aeneas Tacticus invents a form of beacons, by introducing a sort of water-clock

487 the Spartans introduce the so called "skytale" for sending short secret messages to and from the battle field

170 Polybius develops a system to convert letters into numerical characters, an invention called the Polybius Chequerboard.

50-60 Julius Caesar develops an enciphering method, later called the Caesar Cipher, shifting each letter of the alphabet an amount which is fixed before. Like atbash this is a monoalphabetic substitution.

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Convergence

The convergence of biology and technology is not an entirely new phenomenon but and has its origin in the concept of modern technology itself. This concept understands technology as something bigger, stronger, and more reliable than ourselves. But, unlike human beings, technologies are always tied to specific men-defined purposes. In so far as men define purposes and build the technology to achieve those purposes, technology is smaller than ourselves. The understanding of technology as a man-controlled tool has been called the instrumental and anthropological understanding of technology.

However, this understanding is becoming insufficient when technologies become fast and interdependent, i.e. when fast technologies form systems and global networks. Powerful modern technologies, especially in the field of informatics, have long ceased to be mere instruments and have created constraints for human action which act to predetermine activity and predefine purposes.

As a consequence, the metaphysical distinction between subject and object has become blurred. In the 1950s Heidegger already speaks of modern technology not as the negation but as the culmination of metaphysical thought which provokes men to "overcome" metaphysics. The weakening of metaphysical determinations which occurs in the project of modern technology has also meant that it become impossible to clearly define what being human is, and to determine the line that separates non-human from human being. These changes are not progressing at a controllable rate, but they are undergoing constant acceleration. The very efficiency and power of calculation of modern technologies means that acceleration itself is being accelerated. Every new technological development produces new shortcuts in socio-technical systems and in communication.

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atbash

Atbash is regarded as the simplest way of encryption. It is nothing else than a reverse-alphabet. a=z, b= y, c=x and so on. Many different nations used it in the early times of writing.

for further explanations see:
http://www.ftech.net/~monark/crypto/crypt/atbash.htm

http://www.ftech.net/~monark/crypto/crypt/atb...
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Celera

Celera is an American company dedicated to the full sequencing and exploitation of the humane genome according to private business criteria. The company whose slogan is "Speed matters", is run by the Vietnam veteran Craig Ventor, whose declarations and business practices have given rise to widespread criticism. Unlike the Humane Genome Project, which is mapping the entire genome, Dr Ventor's method focuses on the genome information contained in messenger molecules. In keeping with Celera's slogan, this allows a much faster sequencing rate. The aggressive manoeuvring of Celera, coupled with Dr Ventor's unchecked self-esteem which lead him to compare himself to Nobel Prize winners, has meant that Dr. Ventor has been ostracised within the scientific community. James Watson, the co-discoverer of DNA, refers to Dr. Ventor's fast but relatively crude results as work that "any monkey could do" (source: BBC)

http://www.celera.com

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Telephone

The telephone was not invented by Alexander Graham Bell, as is widely held to be true, but by Philipp Reiss, a German teacher. When he demonstrated his invention to important German professors in 1861, it was not enthusiastically greeted. Because of this dismissal, no financial support for further development was provided to him.

And here Bell comes in: In 1876 he successfully filed a patent for the telephone. Soon afterwards he established the first telephone company.

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Internet Protocol Number (IP Number)

Every computer using TCP/IP has a 32 bit-Internet address, an IP number. This number consists of a network identifier and of a host identifier. The network identifier is registered at and allocated by a Network Information Center (NIC), the host identifier is allocated by the local network administration.

IP numbers are divided into three classes. Class A is restricted for big-sized organizations, Class B to medium-sized ones as universities, and Class C is dedicated to small networks.

Because of the increasing number of networks worldwide, networks belonging together, as LANs forming a corporate network, are allocated a single IP number.

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