The fusion of flesh and machine is trend which, although inscribed in the history of modern technology from its beginnings, has reached a unprecedented momentum in recent years as a result of crucial advances in information technology, biology, and the development of global networks. Consequently, doubts are emerging concerning the viability of a distinct and definable human nature. Historical and social theories and concepts are being unhinged by the spread hybrids and by new forms of artificial life which are likely to trigger social changes escaping the grip of calculation. Attempts to defend an essential human nature against technical hybridisation, rather than strengthening the human subject, may have further blurred the question of historical subjectivity. Large amounts of money are invested into research and development of artifical biology, making some of the predictions of AI and robotics experts about radical and far reaching changes a matter of time.
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Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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One of the most critical trends in the western culture what might be called the "fusion of flesh and machine". Increasingly, technological artifacts such as computers, rather than being used as tools by people, are functioning as parts of the human organism. On the other hand, human functionalities such as intelligence, emotion, adaptability or reproductivity are integrated into technological artifacts: the days when computers where only able to count apples and pears and their intelligence was not even matching an insect's are rapidly becoming history. Today, the boundaries between organisms and technology are losing their significance.
As new technologies are no longer mere instruments, or "extensions" of the organism, they acquire the capability of modifying the human organism - body and mind - from within according to certain pre-established principles. The history of the evolution of the human species is hastily being re-written as artificial beings begin to mock the categories of evolution and seem to work their way towards historical subjectivity. The German philosopher Günther Anders has extensively reflected on the changes of the human condition provoked by the development of modern technology speaks of an "antiquatedness of history" at a time when technology itself becomes a historical subject and men are becoming co-historical.
However, the softening of the biological definition of the human race is a theme which has accompanied western thinking ever since its origins. Beings half man-half animal crowd the tales of classical mythology and transcend the boundary between the human from below, while divine creatures, temporarily occupying humanoid bodies, relativise humanness form "above". What exactly "being human" meant and who "human beings" could be "defined" is a question with a long history. "Der Mensch ist das nicht festgestellte Thier" as Nietzsche commented.
Just as the boundaries between human and non-human are being crossed by technological development, so also the boundaries between the classical episteme are becoming permeable. Psychology is occupying itself with the emotions of machines, while physics and cybernetics is applied to the human mind and body. The "nicht festgestellte "character of humanness has meant that imagination has become just as relevant a factor in understanding humanness as science. Science fiction as a literary genre is no longer merely a depository of phantasies about a technisised world our of control. As the human monopoly on history seems to dissolve, the baroque narratives of science fiction have also become a resource for understanding history.
However, it is evident that the potentials of the new technologies gives rise not only to wild hopes and dreams and to bizarre stories; they also harbour some real ambiguities of a political and ethical nature. Not only does the merging of previously distinct realities - the human and the non-human worlds - unhinge theories and institutions based upon a clear distinction and separation of the two, it also is placing political practice on a different footing. Will artificial life have rights? Will artificial entities have political power? How will social relationships change?
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Claude Chappe built a fixed optical network between Paris and Lille. Covering a distance of about 240kms, it consisted of fifteen towers with semaphores.
Because this communication system was destined to practical military use, the transmitted messages were encoded. The messages were kept such secretly, even those who transmit them from tower to tower did not capture their meaning, they just transmitted codes they did not understand. Depending on weather conditions, messages could be sent at a speed of 2880 kms/hr at best.
Forerunners of Chappe's optical network are the
For more information on early communication networks see
Digital technologies are used to combine previously separated communication and media systems as telephony, audiovisual technologies and computing to new services and technologies, thus forming extensions of existing communication systems and resulting in fundamentally new communication systems. This is what is meant by today's new buzzwords "multimedia" and "convergence".
Classical dichotomies as the one of computing and telephony and traditional categorisations no longer apply, because these new services no longer fit traditional categories.
Aeneas Tacitus, a Greek military scientist and cryptographer, invented an optical communication system that combines water and beacon telegraphy. Torches indicated the beginnings and the ends of message transmissions while water jars were used to transmit the messages. These jars had a plugged standard-size hole drilled on the bottom side and were filled with water. As those who sent and those who received the message unplugged the jars simultaneously, the water drained out. Because the transmitted messages corresponded to water levels, the sender indicated by torch signal that the appropriate water level has been reached. It is a disadvantage that the possible messages are restricted to a given code, but as this system was mainly used for military purposes, this was offset by the advantage that it was almost impossible for outsiders to understand these messages unless they possessed the codebook.
With communication separated from transportation, the distant became near.
Tacitus' telegraph system was very fast and not excelled until
For further information see Joanne Chang & Anna Soellner, Decoding Device,
Jürgen Habermas (b. 1929) is the leading scholar of the second generation of the Frankfurt School, a group of philosophers, cultural critics and social scientists associated with the Institute for Social Research, founded in Frankfurt in 1929. The Frankfurt School is best known for its program of developing a "critical theory of society". Habermas was a student of Adorno, becoming his assistant in 1956. He first taught philosophy at Heidelberg before becoming a professor of philosophy and sociology at the University of Frankfurt. In 1972, he moved to the Max-Planck Institute in Starnberg, but in the mid-1980s, he returned to his post at Frankfurt.
Agostino Ramelli designed a "reading wheel" which allowed browsing through a large number of documents without moving from one spot.
Presenting a large number of books, a small library, laid open on lecterns on a kind of ferry-wheel, allowing us to skip chapters and to browse through pages by turning the wheel to bring lectern after lectern before our eyes, thus linking ideas and texts together, Ramelli's reading wheel reminds of today's browsing software used to navigate the