Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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As stated, telecommunication is seen as an unreliable media for transporting secret messages. Therefore today, cryptography is needed more than ever before, especially for e-commerce.
Key cryptosystems try to provide more privacy.
symmetric-key cryptosystems:
The same key is used for both encryption and decryption. In this case the encipherer and the recipient of the message/text have to agree on a common key before the enciphering-process can start. And most of all they should trust each other. And exactly this is the main problem of this system: how to exchange the key without offering an opportunity for stealing it?
In former times messengers or pigeons were doing the exchange of those keys.
Symmetric-key systems make sense in small entities. If a lot of people are spread over a wide area and belong to the same network, distributing the keys starts getting complicated.
Today, those cryptosystems get controlled by other keys, based on highly complex mathematical algorithms.
some symmetric-key systems are:
- DES (Data Encryption Standard), the standard for credit cards
- Triple-DES, which is a variation of DES, encrypting the plaintext three times.
- IDEA (International Data Encryption Standard)
- blowfish encryption algorithm, which is said to be faster than DES and IDEA
Security and confidence are the key-words for a popular key-system: As DES and its successors have been used for so many years and by many people without having been broken, they are considered safe - safer than others, not used that frequently, no matter whether they are actually safer or not.
For further information see:
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Java applets are small programs that can be sent along with a Web page to a user. Java applets can perform interactive animations, immediate calculations, or other simple tasks without having to send a user request back to the server. They are written in Java, a platform-independent computer language, which was invented by
Source: Whatis.com
Adi Shamir was one of three persons in a team to invent the