Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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some essential definitions

some essential definitions in the field of cryptography are:
- cryptoanalysis
- cryptology
- ciphers

"Few false ideas have more firmly gripped the minds of so many intelligent men than the one that, if they just tried, they could invent a cipher that no one could break." (David Kahn)

codes
plaintext
ciphertext
to encipher/encode
to decipher/decode

The variants of encryption systems are endless.
For deciphering there exists always the same game of trial and error (first guessing the encryption method, then the code). A help to do so is pruning. Once, after a more or less long or short period a code/cipher breaks. Monoalphabetic ciphers can be broken easily and of course are no longer used today but for games.

for further information on codes and ciphers etc. see:
http://www.optonline.com/comptons/ceo/01004A.html
http://www.ridex.co.uk/cryptology/#_Toc439908851

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The Rocky Horror Picture Show

The story of Frank-N-furter, Brad and Janet ... Don't dream it, be it!

http://www.rockyhorrorpictureshow.com/

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Moral rights

Authors of copyrighted works (besides economic rights) enjoy moral rights on the basis of which they have the right to claim their authorship and require that their names be indicated on the copies of the work and in connection with other uses thereof. Moral rights are generally inalienable and remain with the creator even after he has transferred his economic rights, although the author may waive their exercise.

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