Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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Movies as a Propaganda- and Disinformation-Tool in World War I and II

Movies produced in Hollywood in 1918/19 were mainly anti-German. They had some influence but the bigger effect was reached in World War II-movies.
The first propaganda movie of World War II was British.
At that time all films had to pass censoring. Most beloved were entertaining movies with propaganda messages. The enemy was shown as a beast, an animal-like creature, a brutal person without soul and as an idiot. Whereas the own people were the heroes. That was the new form of atrocity.
Leni Riefenstahl was a genius in this respect. Her movies still have an incredible power, while the majority of the other movies of that time look ridiculous today. The combination of light and shadow, the dramatic music and the mass-scenes that resembled ballet, had its effect and political consequences. Some of the German movies of that period still are on the index.

U.S.-President Theodore Roosevelt considered movies the best propaganda-instrument, as they are more subtle than other tools.

In the late twenties, movies got more and more important, in the USSR, too, like Sergei Eisenstein demonstrated with his movies. Historic events were changed into symbolism, exactly the way propaganda should function. It was disinformation - but in its most artistic form, especially in comparison to most U.S.- and European movies of that time.

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Disinformation and Science

Disinformation's tools emerged from science and art.
And furthermore: disinformation can happen in politics of course, but also in science:
for example by launching ideas which have not been proven exactly until the moment of publication. e.g. the thought that time runs backwards in parts of the universe:
http://www.newscientist.com/ns/19991127/newsstory3.html

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The Tools of Disinformation and Propaganda

"In wartime they attack a part of the body that other weapons cannot reach in an attempt to affect the way which participants perform on the field of battle." (Taylor, Munitions of the Mind, p. 9)
Therefore the demonstrated tools refer to political propaganda in the two World Wars.

Propaganda has the ability to change a war, a natural evil, into a so-called "just" war. Violence then is supposedly defense, no more aggression.

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Changes

Still, disinformation and propaganda are nothing magic. They can change things, but supposedly only if those things/meanings/opinions are not fixed completely. Galileo Galilee was not capable of changing people's opinion about the world being flat until some persons got suspicious that this long-believed-in truth was a mistake. The propaganda of his experiments which made him famous was not enough. On the other hand later all the propaganda of his enemies could not turn back the wheel of enlightenment, as people thought it was more logic to believe in a round world than in a flat one.
It is never just a single idea that changes. Society is following the changes.

Thinking about disinformation brings us to the word truth, of course, and to the doubt that there is no definite truth. And truth can easily be manipulated to another truth. Just present some facts that seem to be logic and there you've got a new truth. And if the facts can supposedly be proved by empirical studies then the quality of the truth definitely rises.
That's what ideologies do all the time. And the media like to do the same thing - as a game with power or mere presentation of power?

But of course there also exist bits of disinformation which are more amusing than evil or dangerous:
- the theory of the celestro-centric world/"Hohlwelttheorie"
- the story of the German philosopher who invented an Italian philosopher, wrote books about him, even reprinted "his" texts, which had gone lost pretendedly 100 years ago - and finally lost his job and all his career when other scientists found out that everything had been made up.

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The history of propaganda

Thinking of propaganda some politicians' names are at once remembered, like Caesar, Napoleon, Adolf Hitler, Joseph Stalin or Saddam Hussein.
The history of propaganda has to tell then merely mentioning those names:

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The 2nd Chechnya-War

In the summer of 1999 between 1.200 and 2.000 Muslim rebels from Chechnya fell into Dagestan. Rumors say that Russian soldiers closed their eyes pretending not to see anything. During the fightings that started soon, many persons got killed. The hole issue was blamed on Chechnya.
At that time there were rumors that there would be heavy bombing in Moscow in September. And there was. Those two things together brought back the hatred against the Chechnya rebels. The 2nd War between Russia and the Muslim country began. While the first war was lost at home, because the Russians, especially mothers, did not understand why their sons should fight against Chechnya, this time the atmosphere was completely different. In the cities 85% and all over Russia 65% of the Russian population agreed with the war. This time the war was a national issue, a legitimate defense.
The media emphasized this.
Alexander Zilin, a journalist, found out that the truth was far from the one presented in the media: First of all there was no evidence that the Moscow-bombings were organized by Chechnyans. On the contrary it is more than probable that the crimes were organized by a governmental institution for national security. The disinformation was part of the strategy to make the population support another war with Chechnya. The media were part of the story, maybe without knowing. They kept on the government's and army's side, showing only special and patriotic parts of the war. For example the number of dead Russian soldiers was held back.

The U.S.-behavior on this:
The USA would like to intervene but they are afraid of ruining the weak relation to Russia. For years the main topic of U.S.-politics has been the struggle against terrorism. Now Russia pretends to be fighting terrorism. How could it be criticized for that?

The reason for this war is rather cynical: it worked as a public relations-campaign for Vladimir Putin, candidate for the president's elections in. When Putin came into power as minister-president of Russia in August 1999, opinion polls gave him 2% for the elections in summer 2000. By the end of November he got already 46%! And finally he won. The public relations war worked well.
At the same time a propaganda-campaign against his rival Y. Primakov (98), formerly the most popular candidate, was spreading lies and bad rumors. Opinion-polls showed very fast that he had lost the elections because of this black propaganda, even before the elections took place.

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Gait recognition

The fact that an individual's identity is expressed not only by the way he/she looks or sounds, but also by the manner of walking is a relatively new discovery of in biometrics.

Unlike the more fully developed biometric technologies whose scrutiny is directed at stationary parts of the body, gait recognition has the added difficulty of having to sample and identify movement. Scientists at the University of Southampton, UK (http://www.isis.ecs.soton.ac.uk/research/gait/) have developed a model which likens the movement of legs to those of a pendulum and uses hip inclination as a variable.

Another model considers the shape and length of legs as well as the velocity of joint movements. The objective is to combine both models into one, which would make gait recognition a fully applicable biometric technology.

Given that gait recognition is applied to "moving preambulatory subjects" it is a particularly interesting technology for surveillance. People can no longer hide their identity by covering themselves or moving. Female shop lifters who pretend pregnancy will be detected because they walk differently than those who are really pregnant. Potential wrongdoers might resort walking techniques as developed in Monty Pythons legendary "Ministry of Silly Walks" (http://www.stone-dead.asn.au/sketches/sillwalk.htm)

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Key Recovery Systems

As stated before the sense of cryptography is a properly designed cryptosystem making it essentially impossible to recover encrypted data without any knowledge of the used key. The issue of lost keys and the being-locked-out from one's own data as a consequence favors key recovery systems. On the other hand the counter argument is confidentiality: as soon as a possibility to recover a key is provided, the chances for abuses grow.
Finally it is the state that does not want to provide too much secrecy. On the contrary. During the last 20 years endless discussions about the state's necessity and right to restrict private cryptography have taken place, as the governments rarely care for the benefit of private users if they believe in catching essential informations about any kind of enemy, hence looking for unrestricted access to all keys.

The list of "key recovery," "key escrow," and "trusted third-party" as encryption requirements, suggested by governmental agencies, covers all the latest developments and inventions in digital technology.
At the same time the NSA, one of the world's most advanced and most secret enterprises for cryptography, worked hard in getting laws through to forbid the private use of strong encryption in one way or the other. Still, it is also organizations like this one that have to admit that key recovery systems are not without any weaknesses, as the U.S. Escrowed Encryption Standard, the basis for the famous and controversially discussed Clipper Chip, showed. The reason for those weaknesses is the high complexity of those systems.

Another aspect is that key recovery systems are more expensive and certainly much less secure than other systems. So, why should anyone use them?

In that context, one has to understand the legal framework for the use of cryptography, a strict framework in fact, being in high contradiction to the globalised flow of communication.

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Disinformation - A Definition

First of all disinformation can be explained as something that has to do with fears: it frightens us by taking away our individuality, as disinformation is not done for one single person. It is a manipulation; a manipulation the influenced persons did not ask for.

Disinformation is never the launching of one single information/message. Several - and in most cases many - different pieces make up a puzzle of deception. One single message can be called true or false, but only the combination of several and more informations makes up a system that has the power to influence opinions.
The purpose is what produces the disinformation, whereas a wrong information (even as a number of wrong informations) happening by accident represents simply a false information.
The person or group presenting a disinformation knows very well what he/it is doing. The aim is that the person who receives the disinformation gets influenced into a certain and well-planned direction. Therefore the wrong information has to reach the unconscious part of the mind, has to be integrated into personal thoughts.
A good way to reach that goal is to use a commonly known information, something familiar to reach the confidence of the recipient. The best is to use a quasi neutral message. Afterwards the real disinformation is woven into that other information. The mixture between truth, half-truth and lie is the most adequate method to get a disinformation into people's minds.
The knowledge about how to use material and how to slightly change it until the statement turns against someone or some idea, is a type of art to cope with words.

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Association for Progressive Communication (APC)

The APC is a global federation of 24 non-profit Internet providers serving over 50,000 NGOs in 133 countries. Since 1990, APC has been supporting people and organizations worldwide, working together online for social, environmental and economic justice. The APC's network of members and partners spans the globe, with significant presence in Central and Eastern Europe, Africa, Asia and Latin America.

History

Between 1982 and 1987 several independent, national, non-profit computer networks emerged as viable information and communication resources for activists and NGOs. The networks were founded to make new communication techniques available to movements working for social change.

In 1987, people at GreenNet in England began collaborating with their counterparts at the Institute for Global Communications (IGC) in the United States. These two networks started sharing electronic conference material and demonstrated that transnational electronic communications could serve international as well as domestic communities working for peace, human rights and the environment.

This innovation proved so successful that by late 1989, networks in Sweden, Canada, Brazil, Nicaragua and Australia were exchanging information with each other and with IGC and GreenNet. In the spring of 1990, these seven organizations founded the Association for Progressive communications to co-ordinate the operation and development of this emerging global network of networks.

Strategies and Policies

The APC defends and promotes non-commercial, productive online space for NGOs and collaborates with like-minded organizations to ensure that the information and communication needs of civil society are considered in telecommunications, donor and investment policy. The APC is committed to freedom of expression and exchange of information on the Internet.

The APC helps to build capacity between existing and emerging communication service providers.

The APC Women's Networking Support Program promotes gender-aware Internet design, implementation and use.

Through its African members, the APC is trying to strengthen indigenous information sharing and independent networking capacity on the continent.

Members of APC develop Internet products, resources and tools to meet the advocacy, collaboration and information publishing and management needs of civil society. Recent APC initiatives have included the APC Toolkit Project: Online Publishing and Collaboration for Activists and the Mission-Driven Business Planning Toolkit.

The APC also runs special projects like the Beijing+5, which shall enable non-governmental organizations to actively participate in the review of the Beijing Platform for Action.

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Kosov@

The "word" Kosov@ is a compromise between the Serb name KosovO and the Albanian KosovA. It is mostly used by international people who want to demonstrate a certain consciousness about the conflict including some sort of neutrality, believing that neither the one side nor the other (and maybe not even NATO) is totally right. Using the word Kosov@ is seen as a symbol of peace.

For more explanations (in German) see: http://www.zivildienst.at/kosov@.htm

http://www.zivildienst.at/kosov@.htm
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Amazon.com

Amazon.com is an online shop that serves approx. 17 mn customers in 150 countries. Starting out as a bookshop, Amazon today offers a wide range of other products as well.

Among privacy campaigners, the company's name has become almost synonymous with aggressive online direct marketing practices as well as user profiling and tracking. Amazon and has been involved in privacy disputes at numerous occasions.

http://www.amazon.com/
http://www.computeruser.com/newstoday/00/01/0...
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Invention

According to the WIPO an invention is a "... novel idea which permits in practice the solution of a specific problem in the field of technology." Concerning its protection by law the idea "... must be new in the sense that is has not already been published or publicly used; it must be non-obvious in the sense that it would not have occurred to any specialist in the particular industrial field, had such a specialist been asked to find a solution to the particular problem; and it must be capable of industrial application in the sense that it can be industrially manufactured or used." Protection can be obtained through a patent (granted by a government office) and typically is limited to 20 years.

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Internet Societal Task Force

The Internet Societal Task Force is an organization under the umbrella of the Internet Society dedicated to assure that the Internet is for everyone by identifying and characterizing social and economic issues associated with the growth and use of Internet. It supplements the technical tasks of the Internet Architecture Board, the Internet Engineering Steering Group and the Internet Engineering Task Force.

Topics under discussion are social, economic, regulatory, physical barriers to the use of the Net, privacy, interdependencies of Internet penetration rates and economic conditions, regulation and taxation.

http://www.istf.isoc.org/

http://www.istf.isoc.org/
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Galileo Galilee

Galileo Galilee (1564-1642), the Italian Mathematician and Physicist is called the father of Enlightenment. He proofed the laws of the free fall, improved the technique for the telescope and so on. Galilee is still famous for his fights against the Catholic Church. He published his writings in Italian instead of writing in Latin. Like this, everybody could understand him, which made him popular. As he did not stop talking about the world as a ball (the Heliocentric World System) instead of a disk, the Inquisition put him on trial twice and forbid him to go on working on his experiments.

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Internet Research Task Force

Being itself under the umbrella of the Internet Society, the Internet Research Task Force is an umbrella organization of small research groups working on topics related to Internet protocols, applications, architecture and technology. It is governed by the Internet Research Steering Group.

http://www.irtf.org

http://www.irtf.org/
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Copyright management information

Copyright management information refers to information which identifies a work, the author of a work, the owner of any right in a work, or information about the terms and conditions of the use of a work, and any numbers or codes that represent such information, when any of these items of information are attached to a copy of a work or appear in connection with the communication of a work to the public.

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Ron Rivest

Ronald L. Rivest is Webster Professor of Electrical Engineering and Computer Science in MIT's EECS Department. He was one of three persons in a team to invent the RSA public-key cryptosystem. The co-authors were Adi Shamir and Leonard M. Adleman.

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Martin Hellman

Martin Hellman was Whitfield Diffie's collegue in creating pubylic key cryptography in the 1970s.

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Server

A server is program, not a computer, as it sometimes said, dedicated to store files, manage printers and network traffic, or process database queries.

Web sites, the nodes of the World Wide Web (WWW), e.g., are stored on servers.

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Neighboring rights

Copyright laws generally provide for three kinds of neighboring rights: 1) the rights of performing artists in their performances, 2) the rights of producers of phonograms in their phonograms, and 3) the rights of broadcasting organizations in their radio and television programs. Neighboring rights attempt to protect those who assist intellectual creators to communicate their message and to disseminate their works to the public at large.

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Instinet

Instinet, a wholly owned subsidiary of Reuters Group plc since 1987, is the world's largest agency brokerage firm and the industry brokerage leader in after hours trading. It trades in over 40 global markets daily and is a member of seventeen exchanges in North America, Europe, and Asia. Its institutional clients represent more than 90 percent of the institutional equity funds under management in the United States. Instinet accounts for about 20 percent of the NASDAQ daily trading volume and trades approximately 170 million shares of all U.S. equities daily.

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File Transfer Protocol (FTP)

FTP enables the transfer of files (text, image, video, sound) to and from other remote computers connected to the Internet.

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Artificial intelligence approaches

Looking for ways to create intelligent machines, the field of artificial intelligence (AI) has split into several different approaches based on the opinions about the most promising methods and theories. The two basic AI approaches are: bottom-up and top-down. The bottom-up theory suggests that the best way to achieve artificial intelligence is to build electronic replicas of the human brain's complex network of neurons (through neural networks and parallel computing) while the top-down approach attempts to mimic the brain's behavior with computer programs (for example expert systems).

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Disney

American corporation that became the best-known purveyor of child and adult entertainment in the 20th century. Its headquarters are in Burbank, Calif. The company was founded in 1929 and produced animated motion-picture cartoons.
In 1955 the company opened the Disneyland amusement park, one of the world's most famous. Under a new management, in the 1980s, Disney's motion-picture and animated-film production units became among the most successful in the United States. In 1996 the Disney corporation acquired Capital Cities/ABC Inc., which owned the ABC television network. The Disney Company also operates the Disney Channel, a pay television programming service.

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Optical communication system by Aeneas Tacitus, 4th century B.C.

Aeneas Tacitus, a Greek military scientist and cryptographer, invented an optical communication system that combines water and beacon telegraphy. Torches indicated the beginnings and the ends of message transmissions while water jars were used to transmit the messages. These jars had a plugged standard-size hole drilled on the bottom side and were filled with water. As those who sent and those who received the message unplugged the jars simultaneously, the water drained out. Because the transmitted messages corresponded to water levels, the sender indicated by torch signal that the appropriate water level has been reached. It is a disadvantage that the possible messages are restricted to a given code, but as this system was mainly used for military purposes, this was offset by the advantage that it was almost impossible for outsiders to understand these messages unless they possessed the codebook.

With communication separated from transportation, the distant became near.

Tacitus' telegraph system was very fast and not excelled until the end of the 18th century.

For further information see Joanne Chang & Anna Soellner, Decoding Device, http://www.smith.edu/hsc/museum/ancient_inventions/decoder2.html

http://www.smith.edu/hsc/museum/ancient_inven...
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Cisco, Inc.

Being the worldwide leader in networking for the Internet, Cisco Systems is one of the most prominent companies of the Internet industry.

http://www.cisco.com

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