Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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Znet

ZNet provides forum facilities for online discussion and chatting on various topics ranging from culture and ecology to international relations and economics. ZNet also publishes daily commentaries and maintains a Web-zine, which addresses current news and events as well as many other topics, trying to be provocative, informative and inspiring to its readers.

Strategies and Policies

Daily Commentaries: Znet's commentaries address current news and events, cultural happenings, and organizing efforts, providing context, critique, vision, and analysis, but also references to or reviews of broader ideas, new books, activism, the Internet, and other topics that strike the diverse participating authors as worthy of attention.

Forum System: Znet provides a private (and soon also a public) forum system. The fora are among others concerned with topics such as: activism, cultural, community/race/religion/ethnicity, ecology, economics/class, gender/kinship/sexuality, government/polity, international relations, ParEcon, vision/strategy and popular culture. Each forum has a set of threaded discussions, also the fora hosted by commentary writers like Chomsky, Ehrenreich, Cagan, Peters and Wise.

ZNet Daily WebZine: ZNet Daily WebZine offers commentaries in web format.

Z Education Online (planned): The Z Education Online site will provide instructionals and courses of diverse types as well as other university-like, education-aimed features.

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Timeline BC

~ 1900 BC: Egyptian writers use non-standard Hieroglyphs in inscriptions of a royal tomb; supposedly this is not the first but the first documented example of written cryptography

1500 an enciphered formula for the production of pottery is done in Mesopotamia

parts of the Hebrew writing of Jeremiah's words are written down in "atbash", which is nothing else than a reverse alphabet and one of the first famous methods of enciphering

4th century Aeneas Tacticus invents a form of beacons, by introducing a sort of water-clock

487 the Spartans introduce the so called "skytale" for sending short secret messages to and from the battle field

170 Polybius develops a system to convert letters into numerical characters, an invention called the Polybius Chequerboard.

50-60 Julius Caesar develops an enciphering method, later called the Caesar Cipher, shifting each letter of the alphabet an amount which is fixed before. Like atbash this is a monoalphabetic substitution.

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Virtual cartels, oligopolistic structures

Global networks require global technical standards ensuring the compatibility of systems. Being able to define such standards makes a corporation extremely powerful. And it requires the suspension of competitive practices. Competition is relegated to the symbolic realm. Diversity and pluralism become the victims of the globalisation of baroque sameness.

The ICT market is dominated by incomplete competition aimed at short-term market domination. In a very short time, new ideas can turn into best-selling technologies. Innovation cycles are extremely short. But today's state-of-the-art products are embryonic trash.

    According to the Computer and Communications Industry Association, Microsoft is trying to aggressively take over the network market. This would mean that AT&T would control 70 % of all long distance phone calls and 60 % of cable connections.



    AOL and Yahoo are lone leaders in the provider market. AOL has 21 million subscribers in 100 countries. In a single month, AOL registers 94 million visits. Two thirds of all US internet users visited Yahoo in December 1999.



    The world's 13 biggest internet providers are all American.



    AOL and Microsoft have concluded a strategic cross-promotion deal. In the US, the AOL icon is installed on every Windows desktop. AOL has also concluded a strategic alliance with Coca Cola.


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Timeline Cryptography - Introduction

Besides oral conversations and written language many other ways of information-transport are known: like the bush telegraph, drums, smoke signals etc. Those methods are not cryptography, still they need en- and decoding, which means that the history of language, the history of communication and the history of cryptography are closely connected to each other
The timeline gives an insight into the endless fight between enciphering and deciphering. The reasons for them can be found in public and private issues at the same time, though mostly connected to military maneuvers and/or political tasks.

One of the most important researchers on Cryptography through the centuries is David Kahn; many parts of the following timeline are originating from his work.

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Bill Clinton

William J. Clinton (* 1946) studied law at Yale University, then taught at the University of Arkansas. He was elected Arkansas attorney general in 1976 and served as a governor until 1992. That year he became U.S.-President, the first democratic President after a row of Republicans. His sexual affairs not only cost him nearly his career but he also had to distract from his private affairs: he thought of fighting another war against Saddam Hussein in February 1999. Short afterwards he had a more interesting enemy, Slobodan Milosevic - and the NATO was most willing to fight with him.

For more information see: http://www.whitehouse.gov/WH/glimpse/presidents/html/bc42.html

http://www.whitehouse.gov/WH/glimpse/presiden...
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Extranet

An Extranet is an Intranet with limited and controlled access by authenticated outside users, a business-to-business Intranet, e.g.

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Galileo Galilee

Galileo Galilee (1564-1642), the Italian Mathematician and Physicist is called the father of Enlightenment. He proofed the laws of the free fall, improved the technique for the telescope and so on. Galilee is still famous for his fights against the Catholic Church. He published his writings in Italian instead of writing in Latin. Like this, everybody could understand him, which made him popular. As he did not stop talking about the world as a ball (the Heliocentric World System) instead of a disk, the Inquisition put him on trial twice and forbid him to go on working on his experiments.

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McCarthy

Born in Grand Chute, Wisconsin, Joe McCarthy graduated from Marquette in 1935. In 1939, he won election as a circuit court judge. During World War II, he enlisted in the Marines and served in the Pacific. In 1944, he campaigned for senator but lost in the Republican primary. In 1946, he ran for Wisconsin's other senate seat.

In a 1950 speech, McCarthy entered the public spotlight by claiming that communists had "infested" the State Department, dramatically waving a sheet of paper which purportedly contained the traitors' names. A special Senate committee investigated the charges and found them groundless. Unfazed, McCarthy used his position to wage a relentless anti-communist crusade, denouncing numerous public figures and holding a series of highly confrontational hearings, ruining the careers of many people.

He died at the age of 49 of complications related to alcoholism.

http://us.history.wisc.edu/hist102/bios/31.html

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Intellectual property

Intellectual property, very generally, relates to the output that result from intellectual activity in the industrial, scientific, literary and artistic fields. Traditionally intellectual property is divided into two branches: 1) industrial property (inventions, marks, industrial designs, unfair competition and geographical indications), and 2) copyright. The protection of intellectual property is guaranteed through a variety of laws, which grant the creators of intellectual goods, and services certain time-limited rights to control the use made of their products.

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