Late 1970s - Present: Fourth Generation Computers

Following the invention of the first integrated circuits always more and more components could be fitted onto one chip. LSI (Large Scale Integration) was followed by VLSI (Very Large Scale Integration) and ULSI (Ultra-Large Scale Integration), which increased the number of components squeezed onto one chip into the millions and helped diminish the size as well as the price of computers. The new chips took the idea of the integrated circuit one step further as they allowed to manufacture one microprocessor which could then be programmed to meet any number of demands.

Also, ensuing the introduction of the minicomputer in the mid 1970s by the early 1980s a market for personal computers (PC) was established. As computers had become easier to use and cheaper they were no longer mainly utilized in offices and manufacturing, but also by the average consumer. Therefore the number of personal computers in use more than doubled from 2 million in 1981 to 5.5 million in 1982. Ten years later, 65 million PCs were being used.

Further developments included the creation of mobile computers (laptops and palmtops) and especially networking technology. While mainframes shared time with many terminals for many applications, networking allowed individual computers to form electronic co-operations. LANs (Local Area Network) permitted computers to share memory space, information, software and communicate with each other. Although already LANs could reach enormous proportions with the invention of the Internet an information and communication-network on a global basis was established for the first time.

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1970s: Computer-Integrated Manufacturing (CIM)

Since the 1970s there had been a growing trend towards the use of computer programs in manufacturing companies. Especially functions related to design and production, but also business functions should be facilitated through the use of computers.

Accordingly the CAD/CAM technology, related to the use of computer systems for design and production, was developed. CAD (computer-aided design) was created to assist in the creation, modification, analysis, and optimization of design. CAM (computer-aided manufacturing) was designed to help with the planning, control, and management of production operations. CAD/CAM technology, since the 1970s, has been applied in many industries, including machined components, electronics products, equipment design and fabrication for chemical processing.

To enable a more comprehensive use of computers in firms the CIM (computer-integrated manufacturing) technology, which also includes applications concerning the business functions of companies, was created. CIM systems can handle order entry, cost accounting, customer billing and employee time records and payroll. The scope of CIM technology includes all activities that are concerned with production. Therefore in many ways CIM represents the highest level of automation in manufacturing.

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The Private against the Public?

"The multiple human needs and desires that demand privacy
among two or more people in the midst of social life must
inevitably lead to cryptology wherever men thrive
and wherever they write."

David Kahn, The Codebreakers

In the age of the vitreous man, whose data are not only collected by different institutions but kept under disclosure, out of reach, uncontrollable and unmanageable for the individual, privacy obtains new importance, receives a much higher value again.
The irony behind is that those who long for cryptography in order to preserve more privacy actually have to trust the same people who first created the methods to "produce" something like that vitreous man; of course not the same individual but persons of the same area of science. It is the reign of experts.
So far about self-determination.

for a rather aesthetic view on privacy and cryptography see:
http://www.t0.or.at/franck/d_franck.htm

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AT&T

AT&T Corporation provides voice, data and video communications services to large and small businesses, consumers and government entities. AT&T and its subsidiaries furnish domestic and international long distance, regional, local and wireless communications services, cable television and Internet communications services. AT&T also provides billing, directory and calling card services to support its communications business. AT&T's primary lines of business are business services, consumer services, broadband services and wireless services. In addition, AT&T's other lines of business include network management and professional services through AT&T Solutions and international operations and ventures. In June 2000, AT&T completed the acquisition of MediaOne Group. With the addition of MediaOne's 5 million cable subscribers, AT&T becomes the country's largest cable operator, with about 16 million customers on the systems it owns and operates, which pass nearly 28 million American homes. (source: Yahoo)

Slogan: "It's all within your reach"

Business indicators:

Sales 1999: $ 62.391 bn (+ 17,2 % from 1998)

Market capitalization: $ 104 bn

Employees: 107,800

Corporate website: http://www.att.com http://www.att.com/
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water-clocks

The water-clocks are an early long-distance-communication-system. Every communicating party had exactly the same jar, with a same-size-hole that was closed and the same amount of water in it. In the jar was a stick with different messages written on. When one party wanted to tell something to the other it made a fire-sign. When the other answered, both of them opened the hole at the same time. And with the help of another fire-sign closed it again at the same time, too. In the end the water covered the stick until the point of the wanted message.

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McCann Erickson

Alfred W. Erickson founded the advertising agency McCann Erickson in 1902. In1913 McCann opened a San Francisco office and a Detroit office that moved to Cleveland in 1915. With operations in 127 countries, McCann reaches across the globe and continues to expand its capabilities through start-up units and acquisitions. McCann has recently added creative resources in the local, pan-regional and global arenas and also extended its expertise in specialized marketing categories, such as business-to-business and high-tech communications.

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