Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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Corporate public relations and advertising are not only regularly criticized by intellectuals, scientists and writers, but also by cultural and artistic institutions and practitioners. Themselves using advertising and public relations approaches their products are artistic pieces and also caricature the advertising and public relations industry.
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The public relations industry, the same as advertising, is concentrated in the hands of few dominant firms. Still, the striking element about corporate public relations is that PR firms are tightly related to advertising companies. Nine out of the ten biggest international PR agencies have close ties with the advertising industry. Also, looking at the largest acquisitions involving U.S. PR firms from 1997 to 1999 it is apparent that money coming from advertising agencies has played an important role.
Table: Top 10 PR Firms 1998
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With many PR agencies sold to advertising companies, the advertising industry's influence further increases; enabling them to offer their clients not only advertising services, but also know-how in marketing, public opinion, crisis and issues management and political lobbying.
Table: Acquisition of PR Agencies (1997 - 1999)
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Source: Odwyerpr.com.
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"A man is crazy who writes a secrete
in any other way than one which
will conceal it from the vulgar."
Roger Bacon (~1250 AD)
The essence of human communication is not only the social behavior to give or get messages (of whatever meaning) but also how to give and get them, and to include certain people by excluding others from the process of informing.
e.g. whispering is an effective way of talking to exclude the majority.
What about ways of writing?
Already some of the first written messages in human history obviously found special forms of hiding contents from the so-called others. When the knowledge of writing meant a privilege in a stronger sense as it is true today (in China for a long period writing was forbidden to people not working for the government), the alphabet itself was a kind of cryptography (that is why Catholic churches were painted with pictures explaining the stories of the Bible).
Certainly the methods of deciphering and enciphering improved a lot during the last 4.000 years. In the meantime cryptography has become a topic without end and with less technological limits every day. On the one hand there is the field of biometrics, which is highly related to cryptography but still in its beginnings, on the other hand there emerge so-called infowars, which intend to substitute or at least accompany war and are unthinkable without cryptography.
But there is much more to detect, like the different forms of de- and encoding. And very important, too, there is the history of cryptography that tells us about the basics to make it easier to understand today's issues.
In the actual age of (dis-)information storing and transporting electronic information safely increases its importance. Governments, institutions, economy and individuals rely on the hope that no-one can read or falsify their messages/data as it is much more difficult to detect and proof abuses in electronic media than in elder forms of written communication.
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